The Revolution - Handbook

From: Doug Wokoun (aa384)
Date: 12/23/89-09:28:12 PM Z

From: aa384 (Doug Wokoun)
Subject: The Revolution - Handbook
Date: Sat Dec 23 21:28:12 1989


       [Note: this file is quite long (about 175K) and 300 baud users will
not be able to retrieve the full text.]

                The REVOLUTION(tm) HANDBOOK                 
                  by Donald A. Thomas, Jr.                  
                   =1989 ARTISAN SOFTWARE                   
                    all rights reserved                     
  INTRODUCTION ......................................       
  QUESTIONS AND ANSWERS .............................       
  GENERAL PRINCIPALS ................................       
  BENEFITS TO ENTREPRENEURS .........................       
  PLEDGES ...........................................       
  PARTICIPANT REGISTRATION ..........................       
  HOW TO APPLY THIS HANDBOOK ........................       
  ACKNOWLEDGING THE FACTS ...........................       
* WHAT I CAN DO AS AN INDIVIDUAL ....................       
  WHAT I CAN DO AS AN ATARI PUBLICATION .............       
  WHAT I CAN DO AS A CELEBRITY ENDORSER .............       
  WHAT I CAN DO AS A DEALER .........................       
  WHAT I CAN DO AS A DISTRIBUTOR ....................       
  WHAT I CAN DO AS A PROMOTIONS MANAGER .............       
  WHAT I CAN DO AS A TEACHER ........................       
  WHAT I CAN DO AS A SYSOP ..........................       
  WHAT I CAN DO AS A USERS' GROUP ...................       
  WHAT I CAN DO AS SAM TRAMIEL ......................       
There is a war going on in the United States and, if you are
an  Atari  computer  user, you are a part of it.  The allies
are   the  manufacturers,  publishers  and  users  of  Atari
computers.   They  are the front line people doing what they
can  to see that the system survives.  They, as you, are the
people who face the ridicule from the universe of IBM, Amiga
and  Macintosh  proponents  to  support  a conviction in the
really best computer value available.                       
To  proclaim a war, there must be a cause... essential basic
values worth fighting for.  In this case, these values hinge
on  the need to expand our family of Atari owners and users.
We  must  face the reality that our family of Atari users is
not  growing  in  the United States... it's shrinking.  This
fact  should be disturbing to you.  The passion you have for
your computer will likely crumple to disgruntled aggravation
as fewer companies support your investment and more and more
users switch to a more popular system.                      
Many of us have been waiting for Atari to fight this war for
us.   We have listened to commitments to run advertising and
support  users'  groups  and trade shows.  We have also been
exposed to Jack Tramiel's philosophy that "Business Is War".
In  many  instances,  Atari  has  made  admiral  efforts  to
strengthen  their domestic position.  For instance, over $67
million   dollars   was   poured  into  a  chain  of  retail
electronics stores known as the Federated Group.  The theory
was  that  by owning a significant retail outlet, they could
dictate  the  amount  of shelf space and customer assistance
dedicated  to  Atari  computers and games.  While the theory
was  sound,  they  were  not  prepared  to  invest the added
millions  of  dollars  it  would  take to salvage the risk. 
Atari  has also supported the user shows with their presence
and  dealer  support  by  loaning equipment for the show and
providing seminars.                                         
Atari's  dilemma  is  that the return on invested dollars is
best  paying  off  overseas  right  now.   Prices are higher
there,  piracy is a lesser threat, and the consumer can view
the  Atari line of computers without a tainted prejudice for
another  system  which  is not as well established.  Yes, it
appears Atari can not get a fix on what needs to be done for
the  U.S.,  but there is already enough work keeping up with
European  demand.   "Business Is War" means exactly that and
Jack  Tramiel  is  going  to  fight  for  businesses' primal
need... PROFITABILITY.                                      
Looking  into  the  crystal  ball, Atari will certainly find
some  success  with  the  Portfolio  and  other  attempts to
approach  the  PC  market.  They may see their domestic cash
flow  swell  when  they  do.   As a result, an increasing PC
consumer  base  will be supporting the Atari name which will
drown out our cries for support with our XL, XE, ST and MEGA
machines.   Already,  the  Atari  magazines have covered the
Artisan  Software  believes  that  there is a hidden army of
Atari  users  who  realize that, if anyone is going to fight
this  war,  we  must do it ourselves.  Since Atari Corp. and
third  party developers are simply profit machines, they are
always  going  to  spend as little as possible to sell their
products.   After  all,  that's what business is all about. 
Yet,  if  someone  were  to mastermind an ultimate attack to
enhance  United States sales of Atari computers, Atari would
support its' success.                                       
Artisan  Software  is  asking you to join in on the ultimate
user-based  campaign  to  attract  an  expanding universe of
Atari owners and users.  You may participate as intensely as
you  wish,  but  your  every  effort  will  go a long way by
reading this material and doing whatever you can.           
The  campaign  is  called  "THE  REVOLUTION".  It will be in
effect throughout 1990 and scheduled to continue through the
90's.   The  premise  will  be  to  optimize  the  power  of
"word-of-mouth"  advertising.   This  form of advertising is
the  least  expensive and the most effective.  Concentration
will  be on a calendar of projects which will strike targets
in  cumulative  force.   You will find participation fun and
No  one  appears  to  have  a firm idea how many Atari users
there  are  in  the  U.S.,  many  say there about 100,000 ST
compatible machines out there, but that can not be verified.
Atari,  understandably,  keeps  this a secret so they do not
scare  away potential developers.  Regardless how many there
are of us, we have the potential to exercise a lot of power.
If united, we can not be ignored.                           
The  benefits  you  reap  from  this project are plentiful. 
First  of  all,  you  will see Atari users ban together as a
nation   for   the   very  first  time.   You  will  witness
significant  news  coverage and experience the growth of new
companies  emerging  to  support your system.  You will also
discover   it   increasingly  easier  to  find  friends  and
colleagues  using  an Atari computer.  Best of all, you will
have fun.                                                   
Donald A. Thomas, Jr.                                       
President, Artisan Software                                 
                   QUESTIONS AND ANSWERS                    
Below   are   some  questions  and  answers  regarding  "The
REVOLUTION".   You  may be able to satisfy any inquiries you
have by reviewing this material.                            
Q. WHAT IS "THE REVOLUTION"?                                
A. "The REVOLUTION" is a structured user-based campaign     
   design to enhance Atari computer sales in the United     
   States by primary use of "word-of-mouth" advertising.    
   It is made up of users and companies across the nation   
   who wish to support the cause.                           
Q. WHAT IS "WORD-OF-MOUTH" ADVERTISING?                     
A. "Word-Of-Mouth" Advertising is the most valued form of   
   advertising for any reputable business.  While paid      
   advertising boosts public awareness, it is often by      
   someone's recommendation that high ticket purchases are  
   made.  In basic terms, word-of-mouth advertising is the  
   act of voicing your opinion about a product or service   
   in a favorable way.  In addition, "The REVOLUTION"       
   campaign is designed so that all our voices are focused  
   toward specific targets at any one given time.           
A. ARTISAN SOFTWARE President, Donald A. Thomas, Jr., plans 
   to coordinate the campaign.                              
Q. WHAT IS ARTISAN SOFTWARE?                                
A. Artisan Software is a California based software          
   publisher dedicated to the Atari ST and MEGA computers.  
Q. WHY IS ARTISAN SOFTWARE DOING THIS?                      
A. Artisan Software currently offers three products for the 
   ST computer.  This is not the place to talk about them,  
   but you will find separate ASCII text files about them   
   on this diskette.  While Atari users support their       
   products, it has become disenchanting to realize that    
   the Atari user base is not large enough to keep sales at 
   a profitable pace.  Rather than diverting attention to   
   non-Atari computers, it has been Artisan Software's      
   decision to expand the Atari computer user base.         
A. Although Artisan Software publishes only ST/MEGA         
   compatible titles, it is recognized that the 8-bit       
   community has just as much to be proud of over their     
   systems too.  Atari video game systems, cartridges and   
   PC compatible products are not represented here.         
   "THE REVOLUTION"?                                        
A. Frankly, a lot.  First, Artisan Software will expand its 
   exposure of it's products to the existing base of Atari  
   users.  Secondly, this base will grow and, therefore, so 
   will sales.                                              
A. Not necessarily.  As an individual, you are asked to     
   become a registered participant by making a minimum      
   pledge of $15 to help initiate the cause for the first   
   year.  Pledges for more than that amount is encouraged,  
   but you are not required to pay any amount at all to     
   Part of your pledge will cover the costs of              
   distributing "The REVOLUTION HANDBOOK" and other costs   
   such as phone use and coordinating costs.  Corporate     
   pledges are also invited if you wish to show your        
   company's support and benefit from the campaign.         
   Other costs to you depend on the projects you            
   voluntarily elect to work on.  In most cases, it is      
   simply a few letters and postage stamps per week.        
   It is important to register your participation           
   regardless of the size of your pledge.  Your             
   registration becomes an integral necessity to provide a  
   statistical analysis as to the size of the movement, the 
   primary use of the computers and estimated growth        
   patterns.  It is also important that you register        
   individually.  Individual and group registrations are    
   maintained by separate accounting methods to insure the  
   integrity of individual participation statistics.        
Q. WHAT ELSE WOULD MY PLEDGE COVER?                         
A. There is a form in this HANDBOOK which you are requested 
   to complete and mail-in.  It requests information about  
   you, your profession, the computer(s) you own and what   
   you use it for primarily.  This and other information    
   will be combined with all the other participants for     
   many reasons.  These statistics help provide a marketing 
   "map" for decision making and planning.  Your            
   pledge will help subsidize this effort.                  
   Artisan Software also hopes to connect a special         
   on-line modem hotline for 24-hour access to news and     
   data exchange.  Artisan Software's voice line will       
   double as a verbal hot line for questions and answers    
   as well.  This will also serve as a tool to inform       
   potential new Atari owners of user group activities      
   and the location of dealers in their area.               
Q. HOW DO I KNOW IT WILL WORK?                              
A. Try to imagine the impact at the 20/20 news studios in   
   New York if they receive 10,000 to 50,000 letters in one 
   week informing them of a movement and requesting         
   coverage.  As responsible reporters, they will not be    
   able to ignore it.  The national coverage will be        
   obtained free of charge and this is only one project     
   for the first year.                                      
   Consumers are most effectively swayed by the vocal       
   majority and we have the power to yell and scream within 
   a coordinated effort.  WE WILL SELL MORE ATARI COMPUTERS 
   THAN EVER THOUGHT POSSIBLE.                              
A. You do not even have to own an Atari computer to         
   participate.  You simply have to be living and breathing 
   and willing to support the issues described in the       
   campaign.  There are no age requirements and absolutely  
   no discrimination based on color, creed, sex, religion   
   or species.                                              
A. The Tramiel family took the reigns of Atari nearly five  
   years ago and, if you look at the facts, has made        
   incredible progress in that time.  Jack Tramiel is one   
   of the shrewdest entrepreneurs alive today and this is   
   documented by having founded Commodore and his short     
   turnaround time of Atari.  The overall Tramiel           
   expertise, however, lies in business decisions based on  
   financial variables as opposed to marketing and research 
   It is the opinion of Artisan Software that user          
   dedication and commitment to the Atari computer is more  
   intense than it ever was by Commodore users when Jack's  
   Commodore introduced the Vic20 and the C64.  It is       
   unlikely that Atari Corp. could conceive that a          
   coordinated "army" of Atari users might be formed to     
   make a difference in the foreseeable future.             
   This HANDBOOK describes activities which are designed to 
   provoke news coverage.  While we may not obtain the      
   specific goals detailed, the news it generates will be   
   quite healthy for the cause.  Atari could not be as      
   successful by taking this course of action because their 
   motives would be seen purely self-serving as opposed to  
   benefiting all involved.                                 
Q. HOW SOON WILL RESULTS BE SEEN?                           
A. This project is directed toward the new computer buyer.  
   Those people have been convinced by propaganda that      
   other systems are better.  The efforts to "deprogram"    
   this thinking is a long process which snowballs as time  
   wears on.  With the estimated current base of Atari      
   users, however, substantial progress should be seen by   
   end of 1990.                                             
Q. HOW WILL RESULTS BE MEASURED?                            
A. Atari has declared that their computer sales by nation   
   is confidential.  The success of this program is based   
   on that statistic.  It is hoped that many Atari Dealers  
   will join the crusade and report sales growth compared   
   to last year in the form of percentages.  This keeps     
   actual figures confidential, but still provides a        
   measure to evaluate success.  Third-party increased      
   sales can also be measured this way.                     
Q. HOW LONG MUST I PARTICIPATE?                             
A. Chances are you already participate by subscribing to an 
   Atari computer magazine, attending user group meetings,  
   buying quality software and peripherals and recommending 
   the Atari computer to friends.  The difference is that   
   these same activities will be focused in a nation-wide   
   campaign to gain attention outside of the current Atari  
   user family.                                             
   You will be working on projects sychronized with         
   thousands of users elsewhere in the nation.  If we all   
   stomp our feet at the same time, imagine the tremors we  
   can create.  We hope we can count on you for quite some  
Q. OK, WHAT DO I NEED TO DO SPECIFICALLY?                   
A. Your participation is needed on four levels.             
   First, read this HANDBOOK and fill out the form          
   included.   Send the form to Artisan Software today.     
   Secondly, go out of your way to discuss "The REVOLUTION" 
   with your user group or other Atari users.  Provide them 
   copies of this HANDBOOK.  Verbally encourage them to     
   participate.  Also, approach your local dealers.         
   Encourage them to distribute copies of this HANDBOOK to  
   their customers.  Permission is granted to copy and      
   distribute this HANDBOOK if the copyright and authorship 
   is acknowledged when you do.  Exceptions to this include 
   professional duplication in a bound and covered book to  
   be sold for profit.  The distinction should be clear,    
   but contact Artisan Software if you have any questions.  
   Your active involvement to spread the word about this    
   campaign is a critical component to its' success.        
   Third, write your favorite Atari magazine and ask them   
   to provide consistent coverage of this campaign.         
   Finally, follow this HANDBOOK as completely as you are   
   willing and able.                                        
Q. WHERE DO I SEND MY REGISTRATION?                         
A. Send all correspondence, including registrations to:     
   Manteca, CA 95336.                                       
                     GENERAL PRINCIPALS                     
There  are some basic principals which are important for all
of  us  to agree to.  These principals become our foundation
for all other participation.                                
One  of  the  most  significant principals is that we all do
what  we  can  to  stop  the  most blatant forms of piracy. 
Artisan  Software's  philosophy  that  passing to a friend a
copy  of  a  program,  to determine if he likes it, is not a
high crime.  This is IF the friend buys it after deciding to
use it.  This philosophy is not shared by all publishers nor
is  it,  technically,  legal.  This philosophy's downside is
the  difficulty  of paying for something you already have in
your possession.                                            
Slowing  piracy  plays  a critical role in Atari's success. 
Even  if,  per  capita,  piracy  is  no  worse  in the Atari
community  than  other  computer communities, our lower user
base  amplifies the problem.  While any form of unauthorized
duplication  and  distribution  is  wrong, the foundation of
"The REVOLUTION" is to pay for the software you use.  If you
obtain  a  title and never use it, you must turn to your own
values,  otherwise,  "The REVOLUTION's" policy will ask that
you  buy  it  through  legitimate  means.  In addition, "The
REVOLUTION"  urges  you  to  report pirate boards to Artisan
Software  or  persons  who  profit  by  selling unauthorized
copies of software.  Please understand that these people are
destructive.   Type:  "I'VE  JOINED  THE REVOLUTION!" if you
come across these boards and hang up.                       
If   we   make   any  effort  in  this  area,  we  will  see
improvements.   In  short  order,  publishers  will  see the
difference and be even more encouraged to support our common
cause.   In  addition, cleaning our closet will attract more
publishers and new users.                                   
Another  critical  principal is to be prepared to accept all
fellow  members  and  our  growing  base  of Atari owners as
family.  Be prepared to assist them and depend on them.  New
customers will be referred to "The REVOLUTION" members.  The
impression  you  offer  them will make a difference in their
buying decisions.  Be positive and supportive.              
If  we  get each others way, take an initial approach that a
combined  effort  may  prove  beneficial.  Recently, closely
scheduled  Atari  shows caused for there not being a show at
all  in  that area.  We need to look for ways to avoid these
Another significant principal is that of good communication.
Remind  others  what  needs  to be done, offer new ideas and
creative  approaches  and  never  hesitate  to proclaim your
status  as  an  Atari user to anyone.  Apply a great deal of
friendly peer pressure.                                     
It   is  encouraged  to  capitalize  on  "The  REVOLUTION's"
concepts  and  strategies  to gain recognition for you, your
company  or  user  group.   Please  do  not do this directly
against  a  competitor.  Do not use this campaign to attempt
to  pull  user group members away from an existing one or to
sell products away from another dealer in this way.         
Be  supportive  of  activities  enacted  by  other groups or
individuals.   Thank  them  for their interest and help.  If
there  is  a show in your area, try to attend.  Join a users
group.  Contact Artisan Software to help you find one or for
advise on starting one.                                     
Please  encourage  your  relatives, neighbors and friends to
participate,  but  never participate under an alias to boost
representation.   We  have  an  obligation  to maintain real
numbers  and a visual integrity.  One individual can destroy
the  efforts  of  all  of  us by participating with wrongful
actions or under false pretenses.  You may write letters for
other  people if you have them read, sign and understand the
position they are representing.                             
To  insure  consistency  within the campaign, label each and
every   project   "The  REVOLUTION".   This  will  reinforce
retention and give us strength.                             
Please  remember that what we wish to accomplish is make the
consumer aware of the Atari alternative and its' benefits of
owning  an Atari computer.  The sales will come naturally as
a  result  of  accomplishing  just  that.   We will not sell
everyone  and  would  be  fooling ourselves to think so.  We
just want our computer on their shopping lists.             
                 BENEFITS TO ENTREPRENEURS                  
If  you  profit  in  any  way  from  the  existence of Atari
computers,   you  are  being  asked  to  help  support  this
campaign.   You have many benefits coming to you as a result
of the inevitable success of us all working together.       
With  an  annual  registered participation, you will receive
the following benefits:                                     
1) Access to the list of registered individuals who support 
   the campaign nationwide for a nominal charge.  This list 
   consists of qualified Atari enthusiasts who will be the  
   prime prospects for any direct mail advertising you may  
   wish to implement.                                       
   Artisan Software will also maintain a list of Atari      
   dealers throughout the U.S. and this list is available   
   as well.                                                 
2) Marketing data and information can be assembled using    
   the registration forms.  A verifiable count of Atari     
   consumer trends can be established while Atari maintains 
   their secretive policy to such statistics.  This         
   information may assist your considerations to release    
   new products or decide where your advertising dollars    
   might best be spent.                                     
3) You will also have limited rights to integrate "The      
   REVOLUTION" in your marketing plan with promotional      
   stickers and/or literature such as "WE SUPPORT 'THE      
   REVOLUTION'".  A logo is being assembled and will be     
   sent to you for such purposes.                           
4) An effort to educate the consumer of the harms of piracy 
   and piracy-like activities will be an integral part of   
   the campaign.  Your pledge will assist in this           
5) Companies can make one phone call to Artisan Software    
   and have the network of Atari publications exposed to    
   the latest news and information regarding their          
   products.  A professional press release will be written  
   in your behalf and issued directly to their offices.     
6) As participation grows, other companies may provide      
   discounts to other companies who participate.            
choose  to pledge any amount you wish.  The funds will cover
administration  of  press  releases,  public relations and a
host  of  other  functions.  The  use  of  the word "pledge"
references  your  endorsement of the marketing plan and your
purchase of the services the plan provides.                 
The  plan  is  an  unprecedented  campaign  to  benefit  the
exposure of Atari computers.  It is a commodity packaged and
marketed  by  Artisan Software.  As participation grows, you
will  find  access  to  a  network  of  benefits increase in
context  to  this  manual.   YOU  ARE NOT REQUIRED TO MAKE A
  Have yourself counted as an individual user of Atari      
  computer and a member of this marketing plan.             
User Groups                                                 
  Users' Groups are highly endorsed by this campaign and    
  you have a nationwide network of users, dealers and other 
  groups backing you up.                                    
  We are going to get people in your area to shop you more  
  often and help you develop a low-budget public relations  
  campaign.  Many projects suggested can put money directly 
  in your pocket.                                           
  Make the commitment to back a campaign that backs you and 
  all of your dealers.  Your registration helps to keep us  
  informed of the important businesses which make up the    
Software Publishers                                         
  If you are small, we know how hard it is to make it with  
  Atari computers.  We want to help you.  We will help with 
  marketing strategies, recommend ad designs, and look for  
  every way possible to get your name known and recognized. 
  If you are sizeable software company, you have a lot of   
  Atari titles at stake with the success of this campaign.  
  Help assure the longevity and get some healthy PR for     
  supporting a worthwhile marketing plan.                   
Third Party Hardware Developers                             
  Now is your opportunity to back a solid campaign to       
  attract more customers.  We need your help to do it.      
Atari Publications                                          
  For an entire year, this campaign endorses subscriptions  
  and advertising in your publication.                      
                  PARTICIPANT REGISTRATION                  
PLEASE PRINT CLEARLY!                                       
___   YES,   I   understand   the  campaign  entitled:  "The
REVOLUTION"  and  agree  that  a  unified national effort to
enhance  Atari  computer  sales may be a fun project and one
that  will  better  protect  my investment in the future.  I
acknowledge  that  the  campaign  HANDBOOK makes suggestions
only.   I  am  not  obligated  to do any or all of them if I
choose not to. (Make checks payable to Artisan Software.)   
     PLEDGE ENCLOSED $_________________ (NOT REQUIRED)      
SIGNATURE _______________________________ DATE ____________ 
NAME _______________________AGE ___ PHONE (_____) _________ 
COMPANY OR USER GROUP REPRESENTED (if applicable):          
           COMPANY NAME ___________________________________ 
           ADDRESS ________________________________________ 
           CITY __________________ STATE _____ ZIP ________ 
           COMPANY PHONE NUMBER (_______) _________________ 
           DEALER ___ DISTRIBUTOR ___ PUBLISHER ___ MFG___  
           OTHER _________________________________________  
PERSONAL ADDRESS __________________________________________ 
         CITY ___________________ STATE _____ ZIP _________ 
OCCUPATION ________________________ PHONE (_____) _________ 
COMPUTER(S) OWNED _________________________________________ 
MY USER GROUP MEMBERSHIP IS AT ____________________________ 
I USE THE COMPUTER PRIMARILY FOR __________________________ 
                 HOW TO APPLY THIS HANDBOOK                 
A  good portion of this HANDBOOK details specific activities
by classification.  Many participants will fit more than one
category.   Everyone is asked to refer to the section titled
"WHAT  I CAN DO AS AN INDIVIDUAL".  This section is the most
critical  because  it includes the comprehensive calendar of
activities  for  1990  by  week.   Other  sections should be
referred to depending on your position in the Atari computer
world.   There are separate sections for Atari publications,
software developers, users' groups, dealers and more.       
Please  bear in mind, that you are only being "requested" to
participate  with any of the activities.  It is of paramount
importance  that  you believe in the premise of the activity
and   are   prepared   to  stand  by  your  convictions  and
statements.   Do  not  succumb  to  peer  pressure to do any
suggestion   stated  here  if  you  do  not  believe  in  it
It  must  also  be  stated that none of these activities are
malicious   nor   meant   to   be.    If  representing  "The
REVOLUTION",  be  polite, straight forward and non-abrasive.
Artisan  Software  assumes  no  liability  for false claims,
slander,  or  any  violation of law as a result to following
these  suggestions.   If  any  of  these activities, for any
reason,  is  a  violation  of your state or local law, it is
your  responsibility  to alter or refrain from that activity
according  to the law.  There really are not any suggestions
made  herein that should put anyone at such risks, but it is
critical that you understand the point made anyway.         
Some of the activities may invoke the curiosity of reporters
who may contact you for more information.  You may represent
the "The REVOLUTION" under the following conditions:        
1) The concept of "The REVOLUTION" and the organization of  
   activities herein are protected by copyright.  You may   
   not elude that you, or an independent group or company,  
   are in a position to speak on an official capacity of    
   having created or organized this program.  You may speak 
   freely of your convictions representing yourself.  Share 
   any information regarding the program as published and   
   speak about the specific activities you participated in. 
2) If referring to Atari computer specifications, please    
   make certain your facts are correct.  If you are not     
   certain, declare that fact.  Never knowingly make false  
   statements about the computer's abilities or about       
   any company's policies.                                  
3) Do not speak poorly of other brand computers in a        
   spiteful way.  Always indicate Atari's known             
   superiorities while maintaining respect for the          
   competition.  The competitor makes fine products,        
   whether we like it or not, and we will lose integrity if 
   you put them down.                                       
4) In most cases, you should not make any quotes which      
   specifically names a price.  If you are needing to use a 
   price, then refer to it as an approximation.  We are all 
   working as a team and we do not wish to obligate dealers 
   to a misquoted price.                                    
5) While we may have occasional frustrations with Atari, do 
   not voice them on an official basis.  Every company has  
   its shortcomings and it is in our interest to attract    
   new buyers with the confidence of a solid company        
   backing their purchase.  Do not lie about these issues,  
6) Refer to the campaign as "The REVOLUTION".  Do not       
   officially refer to the program as "The ATARI            
   REVOLUTION".  Since this campaign does not belong to     
   Atari, Atari would have every right to not wish its      
   trademark as a part of the campaign name.  On an         
   official basis, our motive is to "build consumer         
   awareness about the best computer values" which happens  
   to be the Atari computer.                                
7) "The REVOLUTION" does encompass all XL, XE, ST and MEGA  
   compatible computers.  It does NOT include video games,  
   PC compatible or other non-related products.             
8) Please refer unanswerable questions or uncomfortable     
   approaches to Artisan Software.  You may also refer them 
   if you simply do not wish to speak to them or merely     
   wish to pay courtesy.  Ask them to call (209) 239-1552   
   or write P.O. Box 849, Manteca, CA  95336.               
9) Keep checking Atari publications for progress, news and  
   other information.                                       
10) If you desire to use the Atari namesake, for various    
   purposes, contact Atari for permission first.  Artisan   
   Software will be happy to put you in touch with the      
   right people.                                            
Please  continually  communicate  with  Artisan Software and
offer suggestions, report success stories and other relative
details.   As  registered  participants,  you have access to
Artisan  Software  24  hours a day.  It is expected that you
use that privilege.                                         
The contents on "The REVOLUTION HANDBOOK" are copyright 1989
by  Artisan  Software,  however, Artisan Software waives the
right  of  protection  to copy and distribute the book.  You
may  not sell the contents of the book, but you may sell the
materials  used  to  copy it and the cost of distribution as
long as it is done at a nominal charge.                     
"The REVOLUTION(tm)" is a trademark of Artisan Software.  To
utilize  the  power  of  the  name  for  profit (printing on
T-shirts, coffee mugs, etc.), contact Artisan Software.     
Other  tradenames  and  trademarks  referred to in this book
belong to their respective buisness entities.               
                  ACKNOWLEDGING THE FACTS                   
It may be helpful to understand the full implication of this
program  if  we  make some statements believed by many to be
fact.   The  point  is  that  people believe these are facts
whether  they  are  or  not.  It will be our duty to set the
facts straight.                                             
ATARI IS A GAME COMPANY . . .                               
Following  Atari's  tremendous success in earlier years with
the  2600,  many  people still believe that Atari is a video
game company who makes games look like computers.  They also
continue  to  see  professional Atari games in the arcades. 
These  are  built by a separate company now, but this is not
widely  known  or  easy  to explain.  This impression people
have  makes  it  difficult  for  them  to  imagine  buying a
business  or educational computer with the Atari logo on it.
It will be our obligation to persuade people that Atari is a
computer company who also makes great games... not the other
way around.                                                 
ATARI WENT OUT OF BUSINESS . . .                            
Since   so  many  companies  have  been  shut  down  by  the
viciousness  of the industry and the fluctuation of consumer
demand,  many  think Atari is out of business.  Even if they
see the product in stores, they feel the retailers are still
trying to unload overstock.  Buyers stay away from perceived
Once  people  are exposed at all to the Atari computer, they
instantly  recall not having seen any compatible software at
the stores they frequently shop.  This makes it difficult to
convince  them  that plenty of software is truly available. 
In  addition,  you  and  I  are accustomed to mail order and
driving  distances  to  obtain such software.  Others have a
point  when  they  indicate they would not have that problem
with another system.                                        
This  statement  can be so aggravating because they often do
not  need  "compatibility"...  they  just  think  they  do. 
Irregardless,  the  populous is convinced the Atari computer
is incompatible to anything else.  If we point out emulation
software/hardware  they  feel  they may as well get the real
thing to begin with.                                        
Recently,  Artisan  Software  experienced  a defective Atari
monitor.  When attempting to get it repaired, it was pointed
out  that  only Atari can remedy the situation by exchanging
it  for a fee.  No one could even test to see what was wrong
first.   This  example  of  odd servicing, combined with the
scarceness  of  dealers,  contributes  to  the  feeling that
service and support is difficult.                           
THERE ARE NO DEALERS IN MY AREA . . .                       
Often an Atari dealer may be closer than one thinks, but due
to  strapped  advertising  and  leasing budgets, they may be
tucked  away  in  some  corner.   We are going to help those
dealers obtain exposure.                                    
In  some  cases,  this  may  be  true.   Likewise, the other
computers  may  not  be  able  to do what the Atari can do. 
Chances  are,  the  Atari can do MORE than the others at any
given  price  point.  It will be our job to help communicate
the proper facts regarding this issue.                      
               WHAT I CAN DO AS AN INDIVIDUAL               
This  is  the  heart  of  the  campaign.  If ever you heard:
"Every  vote  counts!",  it  certainly does here.  The first
portion  deals  with  a  national  schedule  of events.  The
second  part  of  this  section deals with general things we
could  be  doing.    The  calendar  not  only represents the
specific  things to do, but what the rest of the nation will
be  doing  simultaneously.   This  collaborated  effort will
enable  us to be noticed by doing individual projects all at
the  same time.  It's like all the atoms in a chair shifting
to  one  side  at one time; all of them have to move to make
the chair jump, but what an accomplishment when they do!  If
you  do  not  understand  the  projects  mentioned  or  have
comments,   please   contact   Artisan   Software  at  (209)
It   is   important   that  you  do  not  take  the  actions
recommended,  until  the scheduled date.  Attempt to prepare
your letter writing projects over the prior weekend and have
them  in  the mail by Noon on the Tuesday of that week.  The
impact  will  only be felt if Atari users across the country
are  seen  following  a movement in a synchronized pattern. 
Please  look ahead and consider any group projects which can
be  prepared  in  advance.   Users'  Groups may wish to help
pre-print form letters to pass out at meetings.             
If  you  go  on vacation or are away from home, we encourage
you  to  take  and follow this calendar while you are on the
road.  That's how important every individual is!  If nothing
else,  please  make  an  attempt to catch up if you miss any
WEEK... THIS IS VERY IMPORTANT.                             
Some  of  you will understand the "marketing" value of these
projects    more   than   others.    Please   explain   your
understanding  and encourage others to participate.  You may
wish  to help others write effective letters or become their
"REVOLUTION"   team   captain  by  coordinating  events  and
communicating with Artisan Software about your progress.    
Do  not become discouraged.  We can tell you right away that
many   projects   will  seemingly  not  have  any  immediate
measurable  results.   This program is carefully designed to
maximize   exposure  of  the  Atari  computer  and  you  are
guaranteed  to  accomplish  this.   There  may be reasons to
reinforce  some  activities.   For  instance, if some of the
targets  for letter writing receive this HANDBOOK, they will
know  in  advance  what  to  expect.   Therefore, you may be
notified  through  your  favorite  Atari  publication  of  a
follow-up  activity  or  slight  changes  to  the  scheduled
The  designations of "NATIONAL WEEK" herein are not official
government  declared  holidays.   They  are  referencing our
national efforts for that particular week.                  
                        THE CALENDAR                        
WEEK 1                                                      
PRIOR TO AND INCLUDING January 6, 1990                      
LET'S GET THE SHOW ON THE ROAD!                             
  Write a letter, once a week each to the following three   
  SAM TRAMIEL, President        PRODUCER                    
  Atari Corporation             20/20, ABC TV               
  1196 Borregas Ave             1330 Avenue Of The Americas 
  Sunnyvale, CA 94086           New York, NY  10019         
  The Editor's desk of your local newspaper.                
  Tell Sam Tramiel that you have joined "The REVOLUTION"    
  and are prepared to wage the war in favor of better       
  consumer exposure of the Atari computer lines.  Ask for   
  his recognition and support.  This will leave no doubt in 
  Atari's mind that the campaign has substance and they     
  better be building a few more computers next year for     
  the U.S.                                                  
  Tell 20/20 and your local paper, in your own words, that  
  you have joined "The REVOLUTION"; a consumer interest     
  movement organized to build public awareness about the    
  best available computer values.  Tell them the            
  organization has chosen Atari as a well rounded computer  
  which is easily adapted for education, business, music    
  and leisure.  As an active member, tell them you request  
  their coverage of the campaign.  This activity will be a  
  major step to alert the media that they need to be aware  
  that something is going on.                               
WEEK 2                                                      
January 7 through January 13, 1990                          
  During this week, choose one or more Atari orientated     
  publications.  There are many. Artisan Software can       
  provide you with addresses or phone numbers of your       
  favorite publication if you wish.  When subscribing,      
  include "My subscription is in the spirit of 'The         
  REVOLUTION'!" on your order.                              
  Also during this week, choose a topic concerning "The     
  REVOLUTION" and write a minimum of two paragraphs about   
  your opinions of it.  Send it to the editor of your       
  chosen publication.                                       
WEEK 3                                                      
January 14 through January 20, 1990                         
NATIONAL RUBBER STAMP WEEK                                  
  Rubber Stamp week?  Yep... that's what the man said!      
  Every office supply store offers them and they are not    
  expensive.  Write:                                        
                          Join The                          
                   Use an Atari Computer!                   
  on a piece of paper and take it to your office supply     
  store or local printer.  In less than a week, you will    
  have a powerful tool to stamp on every envelope you mail  
  out and your message can reach dozens of people with each 
  letter.  Mail sorters and carriers, the recipients and    
  their families or co-workers will see the growing         
  movement advertised on every envelope you mail.  You will 
  need to get a stamp pad; please use red.  Go stamp happy  
  and stamp everything you can.                             
  It may cost a little more for the convenience, but you    
  may order this stamp from Artisan Software for $22.       
  California, add 6% sales tax.  Send your order to:        
  Artisan Software, P.O. Box 849, Manteca, CA  95336        
WEEK 4                                                      
January 21 through January 27, 1990                         
  There are two things two do during this week.  First,     
  review your library of computer software and see if there 
  is any you own that you may have "inadvertently" received 
  and did not pay for.  Choose a title you use from time to 
  time, or admire because of its quality.  Send a check to  
  the publisher, anonymously if need be, and thank them for 
  their Atari software support.  Shareware qualifies.       
  Secondly, find a non-Atari software publisher in          
  magazines or by asking around.  Write a letter addressed  
  to the President of that firm and ask them why they do    
  not support the Atari computer and if they will please    
  consider it.  Ask them for a reply.  Be polite.           
WEEK 5                                                      
January 28 through February 3, 1990                         
NATIONAL "GO TO A BARR" WEEK                                
  Let's band together for a special episode of ROSEANNE...  
  the most popular sitcom now being broadcast.              
  In this episode, the family wins a home computer (an      
  Atari) with a "REVOLUTION" strike force around every      
  corner to help them set it up.                            
  Write to:                                                 
                   ROSEANNE BARR                            
                   c/o ABC TV                               
                   2040 Ave OF The Stars                    
                   Los Angeles, CA  90067                   
  Tell her your nifty plot idea (as stated above) and ask   
  for a special episode to be produced.  Tell her every     
  Atari fanatic in America will watch.  Who knows, if they  
  do it, maybe we can get Atari Corp. to sponsor it.        
WEEK 6                                                      
February 4 through February 10, 1990                        
NATIONAL GOODWILL WEEK                                      
  In honor of Valentine's Day on February 14, call your     
  local Hospital and ask for the name of a child who may    
  benefit form a little recognition and attention.  Design  
  a large outline of a heart on a paint program.  Print it  
  out and write: "On behalf of 'The REVOLUTION"; a national 
  Atari computer user interest group, I wish for you a      
  speedy recovery.  We admire your strength!" Sign and send 
  it to the address the Hospital gives you.  You may make   
  the "card" as fancy as you wish, but artistic skills are  
  not required.                                             
  Parents, have your children pass out Atari generated      
  Valentine's to classmates.                                
WEEK 7                                                      
February 11 through February 17, 1990                       
NATIONAL PRESIDENT'S WEEK                                   
  In honor of President's Day, let's wish Mr. George Bush a 
  pleasant one.  To insure the publicity value, send your   
  wishes to have a "REVOLUTIONARY PRESIDENT'S DAY" to the   
  President in care of:                                     
                    CBS TV                                  
                    51 West 52nd Street                     
                    New York, NY  10019                     
  Send a cover letter to the network asking them to wish    
  the President well in our behalf over the air.  Mention   
  our cause in your letter.                                 
WEEK 8                                                      
February 18 through February 24, 1990                       
  If you do not belong to a user group, find one in your    
  area and join.  If you already belong, make it a project  
  to ask a minimum of one friend to be your guest to the    
  next meeting.  It's preferred that your invited friend    
  does not own an Atari computer.  This will be an          
  opportunity to share information on why they may wish to  
  consider one.                                             
  Call your local newspaper and ask for the local news      
  desk.  Ask them to print announcements of meetings for    
  your local group on a regular basis.                      
WEEK 9                                                      
February 25 through March 3, 1990                           
NATIONAL CAR WASH WEEK                                      
  Get with your local users' group and organize a benefit   
  car wash to raise money to buy an Atari computer for the  
  school.  Set a goal of one 520ST and go from there.       
  Groups exclusively centered around 8-bit can set a goal   
  of one XE system.  Contact the school in advance for      
  their permission and to help organize the event.  Most    
  local gas stations will donate space and even water       
  access to do this since you will be attracting customers  
  for them.  Volunteer to help the school to set the system 
  up.  Make certain your local dealer participates and      
  invite him to hand out flyers during the event.  Put up   
  Atari posters at the site.  Also make certain to use "The 
  REVOLUTION's" namesake for the event.                     
  Write to Atari and ask them to send you a window sticker  
  for your car.  They were available and, if not, they will 
  just have to print more.  Request one for each car you    
WEEK 10                                                     
March 4 through March 10, 1990                              
NATIONAL ATARI IN SCHOOLS WEEK                              
  Continuing an effort to get Atari Computers in schools,   
  write a letter to the largest school in your area and     
  tell them that you would prefer that they use Atari       
  computers for education.  List 25 reasons why in your     
  letter.  Ask your family to send similar letters under    
  separate cover.  Invite the school to contact your local  
  dealer for information.  Include your dealer's phone      
WEEK 11                                                     
March 11 through March 17, 1990                             
  In advance, locate a store in your area that sells helium 
  filled balloons.  Look for a green, non-metallic one.     
  Users' groups may wish to obtain a tank or two from a     
  local supplier.  Listings are easily found in most phone  
  books.  Write a note stating: "SAVIN' O' THE GREEN... use 
  Atari Computers" and sign it: "The REVOLUTION".           
  Tie the note to a string attached to the balloon you      
  purchase in a timely fashion to be launched on Saturday,  
  March 17 at Noon in your time zone.                       
  You may singly launch the balloon from your back yard or  
  organize a full blown event with your users' group.       
  PROJECT.  Larger groups should contact the local          
  newspapers in advance for coverage.                       
WEEK 12                                                     
March 18 through March 24, 1990                             
  "The pen is mightier than the sword" and we're going to   
  prove it again.  Let's target David Horowitz this time.   
  Write a letter to:                                        
                 David Horowitz                             
                 c/o NBC TV                                 
                 3000 Alameda                               
                 Burbank, California  91523                 
  Tell him that you are a member of "The REVOLUTION" and    
  wish to have a show which demonstrates the value of       
  Atari computers.                                          
WEEK 13                                                     
March 25 through March 31, 1990                             
NATIONAL BOOK STORE WEEK                                    
  Write letters to the three following Booksellers:         
  7505 metro Boulevard               201 High Ridge         
  Minneapolis, MN  55435             Stamford, CT  06904    
  CROWN BOOKS                                               
  3300 75th Avenue                                          
  Landover, MD 20785                                        
  Tell them you are frustrated with the lack of Atari book  
  support in their stores and you would like them to look   
  at that issue earnestly.  Tell them you are a member of   
  "The REVOLUTION" and would like to see a special, highly  
  visible assemblance of Atari books in the front of their  
Week 14                                                     
April 1 through April 7                                     
NATIONAL FOLLOW UP WEEK                                     
  Call, call the following networks:                        
                   ABC  NY (212) 887-7777                   
                   ABC  CA (213) 557-7777                   
                   CBS  NY (212) 975-4321                   
                   NBC  CA (818) 840-4444                   
  Ask to speak to the producer or a representative of the   
  shows mentioned in previous weeks assignments.  Ask them, 
  if you do not know, if they have plans to follow up in    
  response to the letter writing campaign.  If they have    
  done so already, congratulate them and tell them you hope 
  to see more in the future.                                
WEEK 15                                                     
April 8 through April 14                                    
THE NATIONAL ATARI EGG HUNT                                 
  In celebration of Easter, organize an egg hunt in your    
  back yard for neighborhood children or in a public park   
  with your user group.  Advertise the event by posting     
  signs in stores and by asking the newspaper to print an   
  announcement.  Proudly publicize that the event is        
  sponsored by members of "The REVOLUTION".  The            
  non-computer attraction of the event will offer an        
  opportunity to hand parents brochures about the           
  educational value of Atari computers.  Dealers can        
  advertise special educational packages to the attendees.  
WEEK 16                                                     
April 15 through April 21, 1990                             
NATIONAL PHONE BOOK WEEK                                    
  Pick three random names out of your local phone book.     
  Write a letter to each of them.  Tell them that their     
  names were randomly chosen as part of a national          
  "REVOLUTION" campaign to heighten the exposure and use of 
  Atari computers.  Tell them that you would just like them 
  to look at Atari if they consider buying a home or        
  business computer.  Aggressive enthusiasts may wish to    
  send three letters per day to random selections during    
  this week.  Be certain to offer them a phone number of    
  you or your local Atari dealer.                           
WEEK 17                                                     
April 22 through April 28, 1990                             
  Pick three small unrelated businesses from ads in the     
  daily newspaper, send a letter to the owner asking him to 
  check with __________ Atari dealer when he's ready to     
  shop for a business computer.  Be cautious not to make    
  promises your dealer can not keep and do not state        
  prices.  You are merely recommending your dealer as a     
  token of your appreciation for his services to you in the 
WEEK 18                                                     
April 29 through May 5, 1990                                
NATIONAL 60 MINUTES HOUR WEEK                               
  Spend an hour and write 60 Minutes.                       
                    60 MINUTES                              
                    c/o CBS TV                              
                    51 West 52nd Street                     
                    New York, NY  10019                     
  Ask 60 Minutes to cover the activities of "The            
WEEK 19                                                     
May 6 through May 12                                        
IT'S A WOMAN'S COMPUTER TOO WEEK                            
  Mother's Day is coming up... a great time to boost        
  exposure to the professional woman.  This time the target 
  is Oprah Winfrey:                                         
                Oprah Winfrey                               
                c/o ABC TV                                  
                1330 Avenue Of The Americas                 
                New York, NY  10019                         
  Tell Oprah that you would like to see a show on how the   
  Atari computer can benefit the professional woman.        
WEEK 20                                                     
May 13 through May 19, 1990                                 
NATIONAL ATARI PHONE JAM                                    
  On May 17, 1990, let's remind Atari that we are all       
  behind the issue of building an expansive consumer base.  
  Call (408) 745-2000 and ask for Sam Tramiel.  You         
  probably will not have have an opportunity to speak to    
  him, but ask anyway.  If you get through to anyone, ask   
  them what they are doing to support "The REVOLUTION" or   
  thank them if they are already.                           
WEEK 21                                                     
May 20 through May 26, 1990                                 
LET'S MAKE SOME TIME                                        
  Get your pens and pencils ready, we are targeting TIME    
  Magazine.  Write:                                         
                 Time, Inc.                                 
                 Time & Life Bldg.                          
                 Rockefeller Center                         
                 New York, New York  10020                  
  Tell them you want a pictorial review of the campaign's   
  progress and how Atari computers can be used in business. 
  Mention "The REVOLUTION" by name and offer them your      
  number to obtain more information.                        
WEEK 22                                                     
May 27 through June 2, 1990                                 
A MONTH OF PIZZAS                                           
  Do you have any idea how many Domino's Pizzas are         
  delivered each month?  I am not certain either, but I bet 
  they would not mind selling a few more.  Here is an       
  address for you:                                          
                Attn: Marketing Director                    
                DOMINO'S PIZZA                              
                30 Frank Lloyd Wright Drive                 
                Ann Arbor, MI  48105                        
  Ask Mr. Marketing Director if Domino's would help "The    
  REVOLUTION" by placing stickers stating "'The REVOLUTION' 
  urges you to demonstrate an Atari business and education  
  computer.  Call (209) 239-1552 for the dealer nearest     
  you." on to the boxes they deliver.  We would like this   
  done for an entire month.  In exchange, you will repay    
  them by ordering a minimum of one Pizza per week for a    
  month.  You will also encourage your friends to buy from  
  Domino's for a month too.                                 
  Please, if you make this exchange commitment, honor your  
  side of the bargain and order the pizzas.                 
WEEK 23                                                     
June 3 through June 9, 1990                                 
NATIONAL FATHER'S DAY PREP WEEK                             
  This year, for Father's Day on June 17, get your Dad      
  something he can use for his Atari computer.  Shop the    
  local Atari dealer or mail order something he has been    
  wanting.  Even just an Atari magazine subscription would  
  be thoughtful.  This is the week to shop for that         
  With a little extravagance, you can get an Atari system   
  for your Dad if he does not already own one.              
WEEK 24                                                     
June 10 through June 16, 1990                               
  Here's an opportunity to branch out just a little by      
  doing any one of the other projects suggested in this     
  HANDBOOK.  You may also devise a highly visible project   
  of your own.  If applicable, send pictures from your      
  event and tell us how the event went.  Artisan Software   
  will route the information to all Atari publications.     
WEEK 25                                                     
June 17 through June 23, 1990                               
NATIONAL PRIDE WEEK                                         
  Summer officially starts this week.  Celebrate this       
  entire week, wear anything that has an Atari logo on it.  
  This may include buttons, T-shirts, caps... anything.     
WEEK 26                                                     
June 24 through June 30, 1990                               
WRITING AN AFFAIR                                           
  A Current Affair is another news orientated syndicated    
  program which is just itching to give us news coverage.   
                A Current Affair                            
                c/o ABC TV                                  
                1330 Avenue Of The Americas                 
                New York, NY  10019                         
  Tell them about the campaign and kindly ask for coverage. 
WEEK 27                                                     
July 1 through July 7                                       
LET'S MAKE SOME FIREWORKS!                                  
  This week is full of events.  You may be at a family      
  reunion or merely waiting to rub elbows with other        
  mosquito bitten fireworks admirers.  Wear your Atari      
  shirts, when possible, but also hand out business cards   
  provided by your local Atari dealer.  Ask your dealer if  
  he can provide an "introductory" computer price for       
  people who present these business cards.  While at the    
  fireworks show, walk up to passerbys and hand them a      
WEEK 28                                                     
July 8 through July 14, 1990                                
NATIONAL "GROUND UP" WEEK                                   
  Writing letters directly to the top of TV networks is     
  highly productive, but we should not forget the local     
  stations either.  During every business day this week,    
  call a different local station.  Radio stations are OK    
  too.  Tell them you are calling in behalf of "The         
  REVOLUTION" and want to know why there is not more        
  coverage about the campaign.  Directory assistance can    
  easily give you the numbers you need for your area.       
WEEK 29                                                     
July 15 through July 21, 1990                               
THE ULTIMATE CHALLENGE                                      
  Here's a project which could bring tremendous results.    
  It's going to take more effort, but could be worth the    
  while.  Get your typing fingers ready because you are     
  going to write a lot of letters to:                       
                 MARKETING DEPARTMENT                       
                 Purchase, New York  10577                  
  Tell them you like their products and have enjoyed the    
  commercials they run in association with Michael Jackson. 
  Tell them you would like to see a Pepsi commercial        
  produced with Michael Jackson in an environment which     
  promotes "The REVOLUTION".  Send separate letters.  Send  
  a minimum of 6 and an optimum of 10 letters per day for   
  this campaign during the entire week.  Ask all of your    
  friends and relatives to send letters too.  Please be     
  certain you briefly explain what "The REVOLUTION" is and  
  that you are an active member.                            
WEEK 30                                                     
July 22 through July 28, 1989                               
ARM YOURSELVES FOR BATTLE CREEK                             
  Here's another highly productive campaign.  Write:        
               MARKETING DEPARTMENT                         
               1 Kellogg Square                             
               Battle Creek, Michigan  49016                
  Back off to only five letters this week, but request that 
  Kellogg prints on the cover of their packaging "Proud To  
  Acknowledge 'The REVOLUTION'".  Ask them to isolate one   
  cereal and print information regarding "The REVOLUTION"   
  on the back side of the package.                          
WEEK 31                                                     
July 29 through August 4, 1990                              
  Refer to the assignment for WEEK 8.  This time, take two  
  new friends to your local user group instead of just one. 
WEEK 32                                                     
August 5 through August 11, 1990                            
SEND YOUR PAPERWORK TO THE JOHN!                            
  Do you think Johnny Carson ever reads his mail?  Let's    
  find out!  Send three letters during this week to him;    
  one from you and two you write for a relative or friend   
  and have them sign.  Address your letter to:              
             "The REVOLUTIONARY" Johnny Carson              
             c/o NBC TV                                     
             3000 Alameda                                   
             Burbank, California  91523                     
  Tell Johnny about your membership in "The REVOLUTION" and 
  ask him to have a guest on the air to talk about it.      
WEEK 33                                                     
August 12 through August 18, 1990                           
NATIONAL SEARS WEEK                                         
  Sears, Roebuck is one of the largest department store     
  chains in America.  They have a computer department in    
  most stores and a separate business computer division.    
  Do they sell Atari computers?  No?!  Why not?  Let's ask  
  During this business week, make at least one phone call   
  to (312) 875-2500 and ask for the head buyer over         
  computers.  They may bounce your call around a bit, but   
  insist on talking to someone related to that area.  Ask   
  him(her) if Sears sells Atari business and education      
  computers and why they do not sell them.  Also ask if     
  they are aware of "The REVOLUTION" and that the campaign  
  wishes they would please consider selling the computers   
  and advertising them frequently.                          
WEEK 34                                                     
August 19 through August 25, 1990                           
NATIONAL SCOREBOARD WEEK                                    
  Contact the sports stadium in the largest city nearest    
  you.  Call directory assistance and obtain their address. 
  Write a letter addressed to their Marketing Director and  
  ask if they would donate a few minutes on their           
  electronic message board throughout the next season.  Ask 
  them to display:                                          
                          Join The                          
                   Use an Atari Computer!                   
WEEK 35                                                     
August 26 through September 1, 1990                         
NATIONAL TELETHON WEEK                                      
  Labor Day is around the corner and Jerry Lewis will most  
  certainly be at it again.  Prepare, in advance, to work   
  with your local user group a fund raising activity during 
  this week.  It should be soliciting sponsorships or       
  donations from non-Atari users.  It can be another car    
  wash, candy sales or any other group activity to generate 
  cash.  Have the user group's treasurer be responsible for 
  the money.                                                
  Watch the Labor Day Telethon as much as possible and      
  designate for your treasurer to call in with the pledge   
  representing the user group's fund raising efforts in the 
  name of "'The REVOLUTION' for Atari computers".  Ask them 
  if they will please acknowledge the pledge over the air.  
  If you are personally inclined to pledge any funds,       
  please consider doing it in behalf of "The REVOLUTION".   
  This will be just another example of how our nationally   
  united participation can even help nonprofit              
WEEK 36                                                     
September 2 through September 8, 1990                       
NATIONAL ATARI PUBLICATIONS WEEK 2                          
  Please refer to WEEK 2 instructions and subscribe to one  
  more Atari publication.                                   
  Also, go through your back issues and put a stack         
  together of them that you do not use any longer.  Donate  
  them to your local library or doctor's office waiting     
WEEK 37                                                     
September 9 through September 15, 1990                      
NATIONAL COMIC WEEK                                         
  Send a letter to:                                         
                   MARVEL COMICS                            
                   387 Park Avenue South                    
                   New York, NY  10016                      
  Ask them to put together a special Spiderman comic book   
  involving aspects of "The REVOLUTION" and Atari           
  computers.  Tell them countless Atari users will want a   
  copy if they do and ask them to inform Artisan Software   
  as to a publication date.  Give them Artisan Software's   
  address and phone number.                                 
  Also address a letter to:                                 
                     c/o Mr. Jim Davis                      
                  United Feature Syndicate                  
                      200 Park Avenue                       
                    New York, NY  10166                     
  Ask Garfield if he can "pencil in" a plug for us in an    
  upcoming strip.  Mr. Davis is highly creative.  He will   
  be able to think of something.                            
WEEK 38                                                     
September 16 through September 22, 1990                     
NATIONAL PHONE BOOK WEEK 2                                  
  Repeat the instructions from WEEK 16 except, if you can,  
  use 5 names.                                              
WEEK 39                                                     
September 23 through September 29, 1990                     
NATIONAL SPEAK-UP WEEK                                      
  Make the commitment to tell 5 non-Atarians this week that 
  you own an Atari computer.  Conservatively work it into   
  conversation OR radically walk up to strangers on the     
  street or in the office.                                  
WEEK 40                                                     
September 30 through October 6, 1990                        
NATIONAL RADIO CALL-IN WEEK                                 
  In most cities, there is at least one radio station with  
  a talk show format.  In advance, call directory           
  assistance or listen to the station for their phone       
  number.  A station which discusses general call-in issues 
  is preferred.  On the evening of October 4, 1990, call    
  that station as a member of "The REVOLUTION" and speak    
  your mind.  Remember, we want to get the statement:       
  "Atari education and business computers" out to the       
WEEK 41                                                     
October 7 through October 13, 1990                          
NATIONAL BUY A BOOK WEEK                                    
  Support the publishers of Atari orientated books by       
  making the commitment to buy one title.  Shop your local  
  dealer or special order one through a prominent book      
  store if they do not normally carry them.  When you       
  receive the book, red it and write to the publisher.      
  Tell the publisher that, as an active "REVOLUTION"        
  member, you enjoyed the book and hope they will           
  publishers others like it.                                
WEEK 42                                                     
October 14 through October 20, 1990                         
NATIONAL CAR SALES WEEK                                     
  Pick an auto dealer in your area and write to the owner.  
  Tell him about your participation in "The REVOLUTION" and 
  ask him to advertise a promotion where every qualified    
  car buyer in the month of November receives an Atari      
  computer.  Minimally ask him to hold a drawing to give    
  one or more away during November.  Offer him your local   
  Atari store's name, address and phone number.  Call your  
  Atari store and tell him which auto dealer you are        
  writing.  Ask the Atari store to follow up your letter.   
  ATTENTION ATARI DEALERS: Work out a deal to sell the      
  computer to the car dealer at cost in exchange for        
  mentioning "The REVOLUTION" and your store by name in his 
WEEK 43                                                     
October 21 through October 27, 1990                         
NATIONAL HALLOWEEN PARTY WEEK                               
  Have a costume party through your user group or in your   
  home.  Pack the house with guests and conduct a raffle    
  for an Atari computer.  Proceeds can benefit the user     
  group.  Arrange activities and games centered around the  
  Atari computer such as high score competitions, a         
  computer scavenger hunt and more.                         
WEEK 44                                                     
October 28 through November 3, 1990                         
NATIONAL HALLOWEEN SCREAM WEEK                              
  Scream out the message about "The REVOLUTION" and Atari   
  computers this week.  Use your stamp purchased in WEEK 3  
  and prepare a hundred slips of paper with the stamp's     
  impression on them.  Hand out these slips with your candy 
  on Halloween.  You may also invite people to call you for 
  more information on those slips too.                      
WEEK 45                                                     
November 4 through November 10, 1990                        
NATIONAL RADIO PROMO WEEK                                   
  Contact the Promotions Manager at the most prominent      
  radio station in your area.  Ask them to contact your     
  local Atari dealer and make an arrangement to give away a 
  complete Atari computer system with a week long call-in   
WEEK 46                                                     
November 11 through November 17, 1990                       
NATIONAL CLASSIFIED AD WEEK                                 
  We are coming up to the Holidays fast and we need to      
  remind consumers to shop the Atari computer.  Most        
  newspapers offer low rates for classified advertising.    
  Call your local newspaper and place the following three   
  line ad:                                                  
                          Join The                          
                   Use an Atari Computer!                   
           (Phone number of your closest dealer)            
  Request it's placement in the "Computers For Sale         
  classification". Have it run a minimum of one day and up  
  to as long as you wish.                                   
WEEK 47                                                     
November 18 through November 24, 1990                       
NATIONAL GROCERIES WEEK                                     
  Everyone is shopping for Thanksgiving turkeys this week.  
  Make out a few index cards with the message stated in     
  WEEK 46 and post them on the message board most grocery   
  stores provide in the front.                              
WEEK 48                                                     
November 25 through December 1, 1990                        
NATIONAL SALES WEEK                                         
  This is the hottest retail selling week of the year.      
  Arrange an information flyer with your local user group   
  and your Atari dealer.  Help pass out the flyers on cars  
  in parking lots and hand them out in prominent places.    
  Ask non-Atari stores if they will help by bag stuffing    
  the flyers to their own customers.  Please take necessary 
  precautions not to violate local laws through this        
  distribution.  Make certain your local dealer's name and  
  address is on every flyer.                                
  If you can not distribute the flyers for any reason,      
  everyone pitch in to mail or hand deliver them to 15      
  random area residents per person.  A user group of only   
  50 members will reach 750 people this way.                
  Your dealer will likely help to pay for the printing of   
  the flyer.                                                
WEEK 49                                                     
December 2 through December 8, 1990                         
NATIONAL HOLIDAY CARD WEEK                                  
  Coordinate the mailing of your greeting cards during      
  this week.  Make certain all of the envelopes you send    
  out have the impression of the stamp you obtained in      
  WEEK 3.  Send five additional greeting cards out to       
  random phone book listings.                               
WEEK 50                                                     
December 9 through December 15, 1990                        
  For yourself, or someone you know, buy one Atari          
  compatible peripheral item from your local Atari dealer   
  as a gift.                                                
WEEK 51                                                     
December 16 through December 22                             
NATIONAL HOLIDAY PARTY WEEK                                 
  Individually, or through your user group, arrange a       
  Holiday Party for this week.  Have raffles, contests and  
  games centered around the Atari computer.                 
WEEK 52                                                     
December 23 through December 29                             
  If you have followed every step suggested or made every   
  effort to do what you can, CONGRATULATIONS!  During this  
  week, call one other Atari user and Congratulate him or   
WEEK 53                                                     
December 30 through January 5, 1991                         
NATIONAL NEW YEARS WEEK                                     
  There's an excellent chance that you have witnessed       
  significant progress in our efforts.  This is the time    
  to review your work and the fun you had.  You probably    
  made some new friends through your efforts and learned    
  even more about the Atari computer.  Renew your           
  commitment.  With even the slightest of inevitable        
  success, Artisan Software will publish an updated         
  HANDBOOK for 1991.  Make certain you obtain a copy and    
  continue to support the best computer value on the        
             OTHER THINGS AN INDIVIDUAL CAN DO              
1) Whenever you are in Toys 'R Us or another store that     
   sells computer software, act as if you do not know and   
   ask employees if particular titles are "Atari            
   compatible". Be polite, but walk away when they say      
2) Start a Coffee and Donut Club at work.  Take any         
   proceeds and buy yourself some enhancements for your     
   Atari computer.                                          
3) Learn a programming language.  Some are really not that  
   difficult.  Develop software for fun or profit.          
4) Learn a few specifications about your Atari computer     
   which makes it different from other computers.  Study    
   why those things make the Atari computer better.         
5) Be as optimistic about Atari's future as possible.  You  
   now have the power to make big things happen in it's     
   favor.  Avoid unnecessary criticisms.                    
6) If you are an investor, put a little money behind Atari  
   stock when you see Atari make positive moves in favor of 
   your computer.                                           
7) Support Artisan Software's continuing efforts to see     
   "The REVOLUTION" through.  Register your participation   
   with the enclosed form.                                  
           WHAT I CAN DO AS AN ATARI PUBLICATION            
All  of  the  publications currently available for the Atari
computers  do  an  excellent  job  of reporting the news and
offering  what  the  readership wants.  It is hoped that all
publications  cover  the newsworthy aspects of the campaign.
Every  publication  maintains full access to information and
are automatically considered an integral part of the success
of the project.                                             
There are specific suggestions for all publications and they
are outlined below:                                         
1) An insignia is currently being developed for "The        
   REVOLUTION".  It would help unite the Atari community if 
   you would consider using the insignia "Proud To Sponsor  
   The REVOLUTION" on the cover of your publications even   
   if your sponsorship is in spirit and not monetary.       
2) Initiate a "Dealer of the Month" based on specific       
   pledges and efforts toward the campaign.  Such           
   pledges may be merely selling some computers to a        
   nearby school or devising a promotion to ex0pose the      
   products in a shopping mall.  This provides the dealer a 
   one-time example of what attention you can offer him as  
   a potential advertiser down the road and encourages him  
   to carry your publication in his store.  Possibly, you   
   may expand the scope to be: "Contributor Of The Month"   
   to include distributors, users, groups and other         
   "REVOLUTION" member entities.                            
3) Publish the current calendar from the section "WHAT I    
   CAN DO AS AN INDIVIDUAL" each month as reinforcement and 
   reminder of the current activities.                      
4) Offer subscription discounts to campaign members or      
   advertising discounts to corporate campaign members.     
   Memberships may be verified with Artisan Software and    
   eventually a numbered card will be issued to all         
5) Run feature stories about schools or businesses using    
   the Atari computer and submit copies to the local news   
   desk of newspapers in that area.                         
6) Attempt to attract a business and educator audience with 
   specific articles and stories relative to their          
7) Provide a substantial subscription discount to doctors   
   and other professionals who promise to leave copies in   
   the waiting room of their business.                      
8) Publish a special edition with a pull-out poster which   
   is suitable for certain work environments and promotes   
   the use of the computer.                                 
9) Sponsor the publishing of pamphlets and books such as    
   "HOW TO BUY A COMPUTER I CAN USE" which leans toward the 
   Atari as the logical answer.                             
           WHAT I CAN DO AS A CELEBRITY ENDORSER            
Many  celebrities  use  the  Atari  computer  for  fun, MIDI
application,  business and more.  If you are a public figure
in  politics  or  the entertainment industry, you can help a
great  deal.   The  suggestions below are supportive of "The
REVOLUTION"...  not  the profitability of Atari Corp.  While
Atari,  obviously, benefits from your participation, you and
Atari  will  want to make your own negotiations if they wish
for you to represent them.                                  
1) Become a member of "The Atari REVOLUTION".  Celebrities  
   are requested to provide the following when registering  
   as members:                                              
     (A) An original signed letter stating how you use the  
         computer and why you like it.                      
     (B) A signed authorization allowing us to use your     
         name on "lists of celebrities who use the Atari    
         computer" and a statement permitting us to say     
         that you endorse the system.  We would also like   
         to know if you would be willing to donate an       
         interview.  If so, we will put an Atari            
         publication in touch with you.                     
     (C) A recent photograph, preferably with your computer 
     (D) If you wish, a phone number and address where you  
         may be reached directly and in confidence.         
   Should we have the honor to receive participation in     
   this way, we would like to provide various medias with   
   press releases featuring your endorsement.  We recognize 
   that you may not find much value in the publicity, but   
   it is a benefit to you.  Please be specific as to our    
   limitations of your endorsement, if any.  Essentially,   
   we are asking that you donate the right to use your name 
   for the purpose of advancing "The REVOLUTION's" cause.   
   If you know a celebrity who may like to help us with     
   this campaign, but may not receive this HANDBOOK, please 
   bring it to their attention.                             
2) Acknowledge your use of Atari equipment on your record   
   albums or other consumer orientated commodities and      
   proudly vocalize your membership of "The REVOLUTION".    
3) Provide the opportunity for Atari interest groups to     
   solicit your personal appearances at a reduced fee they  
   can afford.  They can request contact with you or your   
   agent through Artisan Software.                          
4) Provide your namesake and likeness to third-party        
   manufacturers of Atari computer software and peripherals 
   for a token fee to be used in trade magazines, packaging 
   and literature.                                          
5) Do something innovative and radical which enhances the   
   exposure of Atari computers that other trade journals    
   and gossip papers may pick up on.  Possibly performing   
   on a giant 1040ST as a stage, for instance.              
6) Donate a computer in your own name to a school or        
   organization.  Do this in person with all the fanfare    
   and publicity.                                           
7) Donate your personal appearance at an Atari Show most    
   convenient to you.                                       
8) Publish a song with Atari in the lyrics.  Use Atari      
   computers in your music videos.                          
9) Produce a screenplay techni-thriller using Atari         
10) Print "Proud To Sponsor The REVOLUTION" on your printed 
11) If you are a movie producer or a site manager, please   
   consider using an Atari user group of people as your     
   setting, if possible.  If you are a property manager and 
   require borrowed computers or specialized computer       
   screens, Artisan Software can help put you in touch with 
   the right people.  Call (209) 239-1552.                  
This  brief  section of the HANDBOOK is specifically written
for  the benefit of husbands or wives who are often deserted
as   your  mate  spends  innumerable  hours  on  a  computer
keyboard.   While  it  is  understood that this may often be
frustrating, most mates write it off as a wholesome activity
that  keeps  the  lesser  half  off  the  streets and out of
Believe  it  or not, you can help too!  Look at it this way,
the  campaign  helps  to insure that your mate will not dump
the present computer system to spend a lot of money on a new
one.   In  all  seriousness,  the strictly consumer angle on
this   project   helps   protect  the  best  computer  value
Please consider offering assistance.  Here are some ideas.  
1) Help write and address any letters suggested in the      
   "WHAT I CAN DO AS AN INDIVIDUAL" portion of this         
2) Encourage your children to use the computer more         
   frequently; not for games, but for education.  Talk to   
   neighbors about their progress.                          
3) Adapt your personally favorite activities to the use of  
   the family computer.  You will be surprised how easy it  
   is and the time it will eventually save.                 
4) Encourage your school to teach computer literacy and put 
   them in touch with the local dealer to get them started. 
5) Read this HANDBOOK and discuss with the neighbors how    
   involved your mate is with the program.  Offer copies to 
   them if they are interested.                             
6) Most importantly, take your mates interest in the        
   project seriously and be supportive... please!?          
                 WHAT I CAN DO AS A DEALER                  
First of all, Hang in There!  You are all good people and we
are all proud to be doing business with you.                
Please  consider  trying  these things as we all try to fill
your cash drawers with new money:                           
1) If sponsoring Atari user-group meetings in your shop, it 
   may be time to help them relocate it.  Why?... Good      
   question and there's good answers.  First, it can be     
   tempting to participants to have their way with your     
   inventory.  Unlike other forms of theft, people can      
   steal you blind while you keep the physical inventory.   
   Copies can be made of your open demos and other          
   Secondly, you are more likely to attract attention from  
   new users where ever else you go rather than in your own 
2) If you are one of the few dealers who allow your best    
   customers to copy software, we beg you to stop.          
   Everyone claims they will not give it to anyone else     
   and, too often, they do.  They are not valued customers  
   if they do not respect your right to make a living.      
3) Put together package for education and ask your local    
   school to post flyers for you if you offer a discount to 
   students and/or faculty.                                 
4) Contact your local newspaper and ask them if you can     
   write a weekly computer column in exchange for your      
   store's mention.                                         
5) Distribute copies of this HANDBOOK to your customers at  
   a nominal charge.  Isolate the activities in "WHAT I CAN 
   DO AS AN INDIVIDUAL" for each week or month and print    
   them on the back of sales flyers for your store.         
6) If you have any speaking abilities, arrange a            
   "INTRODUCTION TO COMPUTERS" seminar in a low-cost        
   conference room.  Ask your local users group to help you 
   "spread the word" to non-users.                          
7) Do what you can to have your store clean and intensely   
   organized.  This will make it easier for your current    
   customers to find what they want AND entice new buyers   
   to the Atari system for professional uses.  It is        
   important that new users get the feeling that they may   
   obtain professional answers and that they are not        
   entering a hobby shop.  Wear a suit and tie on the sales 
   floor if nothing else.                                   
8) Arrange an introductory computer special and ask your    
   local user group to make a project of distributing the   
   flyers for you.  Offer to do in-home set-ups for the     
   novice and include a couple of free public domain        
   programs as part of the package.  If possible, show your 
   potential customers how easy it is to get a computer on  
   credit with low monthly payments.  Ask your local bank   
   to arrange a special finance arrangement for this        
9) During off-peak hours, and early evenings, ask your      
   staff to make phone calls to homes in your area.  Sell   
   them Atari computers.  You will be surprised how many    
   you sell.  Follow the following script,                  
   "Hello, may I speak to the Mr. or Mrs. of the house?     
   How are you?  I am sorry to disturb you, but my name is  
   ____ and I am with ____ Computers (do not use "Atari" in 
   the name).  We are considering to assist the institution 
   of teaching in this area with a versatile computer       
   system designed specifically for education and we are    
   asking random residents for their opinions.  May we ask  
   a couple of brief questions?                             
   "Do you have any children?  Are they being properly      
   instructed in school for the computer literacy they will 
   need in school later?  Do you actively teach your        
   children computer literacy in your home?  Are your       
   children yet aware of the need to have an understanding  
   of computers?  As you probably know, learning to use     
   computers is relatively easy, are your children at the   
   age where you think they can learn to use one?           
   "Thank you, Sir, for your patience and considerate       
   offering of time.  Your answers are kept confidential,   
   but will assist us a great deal.  If we can ever do      
   anything or make you a special deal on a computer,       
   please let us know.  Do you have any questions?"         
   Alter the approach as the conversation proceeds          
   accordingly and keep careful track of the calls so you   
   do not call people twice.  Be eager to offer an in-home  
   demonstration; you will likely walk out with a check     
   once its all hooked up.  If people ask if it's           
   compatible to IBM, initially say that it can be if       
   they wish and be prepared to demonstrate it with the     
   appropriate software to do so.  Of course, this does not 
   apply to 8-bit.                                          
   If you make just 10 calls like this a day, you can       
   expose your company to two hundred new people a month or 
   2,400 a year.  With three people doing it, you can reach 
   7,200 families a year.  The law of averages is working   
   in your favor and the costs are low.  If you sell to     
   just 3% of your calls, you will have sold 216 computers  
   PLUS software and accessories in just one year in        
   addition to your normal traffic.  If every U.S. dealer   
   did this, we could sell up to 130,000 systems in one     
   year.  The only trick to its' success is not to get      
   discouraged and to conduct the procedure in a            
   professional manner.                                     
   If you finish a phone book, start on another one or go   
   back through it with another approach.  Artisan Software 
   can help if you run in to hard to answer questions or    
   wish to have another approach written for you.           
10) Put together a NEW USER brochure.  This brochure would  
   contain listings of users' groups in your area and       
   suggested starter software in various classifications.   
   It may also include new user tips.                       
   COMPLETE!" ads on index cards and put them on the        
   bulletin boards in grocery stores and other like         
   places.  Handwrite these and DO NOT use your company     
   name on these.                                           
12) Make contact with local book stores and offer them a    
   few business cards should customers want Atari books and 
   they do not carry them.  They will be happy to direct    
   such customers to you.                                   
13) Call the local newspaper and offer them a discount on a 
   system to use as awards for carriers who make specific   
   sales goals.  Also contact auto dealers to make tie-in   
   promotions offering computers with auto purchases.       
14) Purchase some space at a local flea market and offer a  
   little premium to people who volunteer for a brief       
   demonstration.  Get their names and numbers and call     
   them back.                                               
15) Contact local restaurants and put a small coupon book   
   together with free two-for-one meals to offer people who 
   you demonstrate the computers to.                        
16) Award a plaque to the local user group President for an 
   outstanding job and ask the local newspaper to cover the 
17) Donate a computer and set-up assistance to your school. 
   Minimally call them and ask if you may make a sales      
   presentation.  Hold a special seminar for teachers.      
   Have free coffee and donuts on hand.                     
18) Buy an electronic message sign for outside your store   
   or in your window.                                       
19) Always refer to the Atari computers as "educational and 
   business computers".                                     
20) Artisan Software will assist all participating dealers  
   any way they possibly can, from writing and distributing 
   press releases to presenting a custom marketing plan for 
   your store.  Use that service.                           
21) Report bad business practices, pirate bulletin boards   
   and other destructive occurrences to Artisan Software.   
22) Convert the ASCII file on the HANDBOOK diskette to      
   8-bit and distribute to those groups and users.          
               WHAT I CAN DO AS A DISTRIBUTOR               
If  you  are  an  Atari distributor, you are also a critical
link  in  this campaign.  You can assist most efficiently by
getting  the word out and applying friendly pressure on your
dealers to participate.                                     
1) Answer your phones; "______ Distributors... We are proud 
   to sponsor The REVOLUTION!"                              
2) Offer a copy of this campaign to all of your dealers.    
3) Make a commitment to sell computers to schools, if       
   verifiable, at or near cost.                             
4) Assemble a promotion kit which can sent to dealers when  
   appropriate.  Such a kit may include parking lot flags,  
   special signs, balloons, price tags, special volume      
   pricing on inventory and more.                           
5) Organize a hub of Atari dealers in a more concentrated   
   area to do a special seminar or arrange a small show in  
   a prominent shopping mall.                               
6) Print "Proud to sponsor 'The REVOLUTION'" on your        
   invoices and correspondence.                             
7) Offer an award to the dealer who makes the most effort   
   to sell Atari computers to new users.                    
           WHAT I CAN DO AS A PROMOTIONS MANAGER            
If  you  are  in  any  way connected with advertising and/or
promotions,  please  look  for  ways to tie-in your job with
aspects to benefit "The REVOLUTION".  If you are responsible
for   promotions   in   a   shopping  mall  or  other  crowd
attractions,  give  particular consideration to what you can
do.   Please check with Artisan Software with your rights to
represent  the  cause  before  tackling any large projects. 
Some  fees  may apply to use "The REVOLUTION" in some profit
bearing ventures.  Here are some ideas:                     
1) Have a hot-air balloon race to benefit the local schools 
   with new computer systems.                               
2) Get a user group representative on a radio talk show to  
   talk about "The REVOLUTION".                             
3) Get in the Guiness Book of World Records with the        
   tallest stack of computers in the world (Atari, of       
4) Make contacts with users' groups and trade show          
   organizers to offer discount admissions or memberships.  
5) Sponsor a benefit tug-of-war between different users'    
   groups in your area.                                     
6) Sponsor an Atari show at a local shopping mall.          
7) Promote an Atari orientated scavenger hunt with a list   
   of loosely related items such as diskettes, computer     
   chips, dealer ads in the phone book, etc.                
8) Organize a little league team called "The                
9) Arrange free private showings at movie theatres to       
   REVOLUTION members.                                      
10) Airlines, amusement parks and other attractions should  
   have REVOLUTION nights and events or discounts.          
11) Join "The REVOLUTION" by registering your participation 
   and by making your pledge.                               
First  off,  thank  you  for  the  support  you have already
pledged  to  the industry.  Now, let's look at the things we
can do:                                                     
1) While games will continue to be a favorite of pastimes   
   for computer owners, the emphasis in this campaign will  
   be toward education and business.  Bear this in mind     
   with your new publishing and developing projects.        
2) Integrate "Proud To Support 'The REVOLUTION'" as text    
   right in to your software.                               
3) If you publish for more than one system, make your       
   distribution network aware of this campaign.  Send them  
   copies of it.  Let them know that they can expect an     
   increased demand for Atari goods in their dealers.       
4) Take the time to do the suggested calendar activities in 
   the section: "WHAT I CAN DO AS AN INDIVIDUAL".           
5) Make certain you continue to announce Atari releases to  
   non-Atari publications... Integrate "Proud To Support    
   the REVOLUTION" into those releases.  Artisan Software   
   can help with such releases if you wish.                 
6) If you are a larger supplier, many fine Atari            
   publications are available for advertising at nominal    
   charges, please support them.  With an annual contract   
   you save money and develop a cume, a marketing concept   
   that can provide you more exposure than their actual     
   circulation.  Contact Artisan Software if you desire     
   more information.                                        
7) Place "The REVOLUTION" mentions on the outside of your   
8) Offer substantial discounts when your product is used in 
9) Make conversation about "The REVOLUTION" on modem-based  
   information services and E-Mail on Bulletin boards.      
10) Some one needs to develop a turn key Atari software     
   package for video rental stores including bar code       
   scanning and cash drawer operation.  These stores are    
   opening up at a faster rate than most other form of      
   retail operations and we are missing the boat.           
                 WHAT I CAN DO AS A TEACHER                 
Artisan Software has been extremely pleased to discover that
there  are  a  number  of  Atari  users  who  are teachers. 
Congratulations!  You have chosen a fine computer system.   
You  can  be  of  great  help gaining exposure for the Atari
computer.  Below are some ideas to get you started:         
1) If you use the computer at home, see if there are        
   educational ways to use it in the school.                
2) Tell your students that you will be happy to get their   
   parents started with a computer if they are interested.  
3) Make certain you know where the nearest Atari dealer is  
   to you.  Carry your dealer's card so you may pass it on  
   when people ask.                                         
4) If you have assignments involving reading newspapers or  
   magazines, ask an Atari publication to supply you a      
   quantity for your students to keep and take home.        
5) Get with your administration to see if computer literacy 
   or programming is taught in your school.  Help them      
   develop a course for these subjects.                     
6) On assignments that you do on the computer that students 
   take home, print in small print: "ATARI COMPUTERS- THE   
   will notice this and inquire.                            
7) Arrange an educational package price on a 520ST or 8-bit 
   system with your dealer and inform students that it is   
   available.  Ask your dealer to include the software in   
   the package that you think should be in it.              
8) Write software other teachers may use and enjoy.  There  
   are many fine publishers who will be eager to see what   
   you put together... Artisan Software is just one of      
9) Ask the school newspaper to write about how you use      
   Atari computers in your job and how it fits in with      
   "The REVOLUTION".                                        
10) Conduct special after-school seminars on how to use     
   Atari computers for education.  This can be directed     
   toward faculty or students.  Make certain you know where 
   to tell them to get one.                                 
11) Start up a computer club.                               
12) Have a competition on the computer such as multiple     
   choice questions or challenging math problems.           
13) If you use your computer at school, set it up where     
   students may be able to borrow it to type reports and    
14) Obtain Atari literature and ask the school library to   
   leave them out for students to take.                     
15) Put colorful Atari posters on your classroom wall.      
16) Coordinate with your local dealer a raffle to award the 
   winning student an Atari computer.  Tell them they can   
   see it set up before they win at the dealer.             
17) When having other faculty members to your home for      
   dinner, make certain the computer is visible.            
18) In teaching environments where the lesson may be        
   "effective letter writing" or "how the vocal majority"   
   can work, ask your students to write for the current     
   letter campaign listed in "WHAT I CAN DO AS AN           
19) If you teach an art class.  Let your still subject be   
   an Atari Computer.  Possibly have your class draw cross  
   sections or creative viewpoints.  Send clear photographs 
   of the best ones to your favorite Atari publication.     
AtariFests,  World  Of  Atari's and other trade shows are an
important  part of our satisfaction with the Atari computer.
The environments provide hands on demonstrations that we may
have  only  read  about,  new product introductions and some
great  prices.   "The REVOLUTION" congratulates Rich Tsukiji
for  organizing  the  World  Of  Atari  Shows  and John King
Tarpinian  for  the  past  Glendale  shows.   Both are to be
admired  and  respected.   There  are  also  a host of other
notable organizers who also do a great job.                 
If  you  a trade show organizer, you have a lot of variables
to   be  concerned  with  such  as  security,  coordination,
deadlines  and  publicity.  It is acknowledged that you must
continue  to  do  these  things  which  provides  you with a
profitable bottom line.                                     
The  problem  with  trade  shows  is that they do nothing to
attract  the  new  user.   They  are exclusively designed to
appeal  to  the  existing  user.   This  may be OK for other
computer  systems  with  more of a recognized user base, but
not for Atari.                                              
"The  REVOLUTION" encourages all persons to attend any Atari
show  location.   We also appeal to organizers to hold these
shows  where  the  public  may be exposed to the benefits of
owning  an  Atari as well.  It is doubted that attendees and
exhibitors  would  avoid them just because the shows were in
shopping  malls.   The  added  exposure  to the typical mall
traffic  might  sell a few more computer systems over two or
three  days.   Since  most malls will not have any retailers
who  carry Atari computers, there should never be a conflict
of  stealing  their  business and the general public will be
awestruck by the enthusiasm of the show.  Seminars and other
side  bar  activities  can  still be held in private meeting
rooms.   You  may lose an admission price, but you gain more
profitability  from a lower booth cost.  Or you can sell the
admissions to specific seminars or an off-location party.   
Other  concepts you can consider to support "The REVOLUTION"
1) Feature "Proud to Sponsor The REVOLUTION" in your ads    
   for the shows.                                           
2) Provide seminars at the shows for better sales           
3) Frown on allowing any video game systems or PC equipment 
   sold at the show.                                        
4) Use "The REVOLUTION" as your show's theme and print your 
   name badges and exhibitor signs with the insignia on     
5) Run an ad in a local newspaper as well as the computer   
   magazines.  Offer a free computer system in a raffle to  
   registered attendees.                                    
6) Submit press releases to all local newspapers.           
7) Provide an incentive to those exhibitors who are "The    
   REVOLUTION" members.                                     
                  WHAT I CAN DO AS A SYSOP                  
If  you are a system operator for a bulletin board, you have
already  exercised  the  power  of communications.  You also
probably know the commitment of Atari users and the strength
we could exercise if directed toward common goals.          
You  can  contribute  substantially  to  the success of this
campaign  by  integrating  elements of it into your bulletin
1) Post regular messages pertaining to the status of "The   
2) Condense this book using a compactor program and make it 
   a downloadable file on your system.                      
3) Create form letters which apply to the current campaign  
   under "WHAT I CAN DO AS AN INDIVIDUAL" and allow your    
   members to download and use them.                        
4) Get with your local dealer and ask him if your system    
   may help him get credit card modem orders.  Tell him you 
   will pass the orders on to him for a nominal fee.        
5) Create an on-line adventure game which involves          
   references to "The REVOLUTION".                          
6) State firm your policies against piracy.                 
7) Pledge your support and register as a fighting member    
   of "The REVOLUTION".                                     
              WHAT I CAN DO AS A USERS' GROUP               
It should be clear that users' groups play an important role
in  this  campaign.  There are numerous things you can do to
attract participation and insure success.                   
1) Assign a committee to coordinate the activities in the   
   CALENDAR with your group.                                
2) Remind members about the current activities in your      
   newsletter and your bulletin board.                      
3) Devise a reward for the member who contributes in the    
   most outstanding way.  When you present the award,       
   notify the local newspaper.                              
4) Put Artisan Software on your mailing list for            
   newsletters and we will automatically write a press      
   release for exceptional group endeavors.                 
5) Support your local dealer with offering to help make     
   sales calls, deliver flyers or suggest innovative ways   
   to sell more computers.                                  
6) Make up bumper stickers which say "I AM PROUD TO BE A    
   _______ MEMBER!"                                         
7) Prepare form letters in advance to make to letter        
   writing activities for your members easier.  Perhaps you 
   can just provide most of the addresses they will need on 
8) Organize seminars for the public at your local Holiday   
   Inn for $10 per person.  Teach them how easy it is to    
   get started with a computer or to get their children     
   started.  Chances are, you may have a member with a      
   little knowledge on getting these things rolling.        
9) As a group, monitor publications and external statements 
   about the Atari computers.  Be quick to respond to false 
   claims or to enhance their endorsements.                 
10) Organize a continuous raffle.  Members sell chances     
   until enough money is generated to buy the computer of   
   choice and award it to a drawn name.  Then start another 
   raffle.  If your group has 50 members and they all sell  
   just 10 $1 chances in a month, your group can easily     
   help your dealer sell 12 computers in a year and that's  
   without trying.  You could ask members to sell 15 or 20  
   chances in a month and award more than one system.       
   Promote "The REVOLUTION" on your raffle tickets.         
11) Ask your Atari dealer to regularly supply you with a    
   list of new local customers.  Form a committee to call   
   these new users and tell them you would like them to     
   become members of your group.                            
                WHAT I CAN DO AS SAM TRAMIEL                
  Notwithstanding ongoing communications with Atari Corp.   
  as the success of this campaign plants its seeds, there   
  are immediate actions which are recommended.  Please      
  consider the following:                                   
1) To encourage sales of the computer in lower education    
   environments, assemble a low cost coloring book using    
   themes which promote the children's awareness of         
   computers in general.  While the book will take on a     
   non-intensive sales approach, all of the illustrations   
   should represent the Atari computer in action.  Make the 
   books available free of charge to schools to distribute  
   to their classrooms.  Print, in small type, a dealer     
   listing in back of the book or a phone number to call    
   for the nearest dealer.                                  
2) Package a brochure titled "When You Are Ready For A      
   Education Or Business Computer" in every video game      
   system and cartridge you sell.  Concentrate on           
   information in the brochure to be addressing wise buying 
   decisions and how the Atari computer line best fits      
   those decisions.  Stay away from technical information   
   like clock speeds and custom chips.                      
3) Print stickers stating:                                  
                         We Endorse                         
                       The REVOLUTION                       
   Use these stickers on all packaging and encourage Atari  
   Explorer magazine to print the statement on the cover    
   every issue.                                             
   Also incorporate this statement into every commercial    
   and ad you place.                                        
4) Your most powerful strike force can be your own          
   employees.  Outside persons consistently ask them where  
   they work and what they do.  It would be to your benefit 
   if they know as much about the computer as possible.     
   Devise a plan to make an Atari computer available to     
   every one of them as inexpensively as humanly possible.  
   Set aside a specific employee sales week or devise a     
   quarter long bonus reward system whereby everyone could  
5) Create an incentive for employees to join "The           
   REVOLUTION" and set aside a specific time on Monday for  
   those employees to accomplish the suggested tasks for    
   that week.  Encourage them to tell dealers about it and  
   offer the dealers a free copy of the HANDBOOK.           
   Designate an Atari employee to coordinate with Artisan   
   Software ongoing activities and prepare letters in       
   advance for your employees to sign and mail in.  Keep    
   the Atari bulletin boards jammed with the current        
   information about the campaign.                          
6) Encourage dealers and distributors to join "The          
   REVOLUTION" at industry trade shows.                     
7) Prepare, in advance, a generic TV spot which can be run  
   during or near any known TV coverage at a moments        
   notice.  The impact of the spot should be basic.  Create 
   the image that it's a fad or status symbol to own an     
   Atari computer.  Stay away from comparisons with other   
   systems because that acknowledges the popularity of the  
   alternate system.  Include "Join 'The REVOLUTION'" in    
   the spot.                                                
8) Ask Frank Foster to make a concentrated blitz to solicit 
   celebrities to join the cause.  There is a specific      
   section written for celebrities.                         
9) Every month, offer the most outstanding users' group a   
   valuable prize and recognition.  This should be based on 
   verifiable membership increases, participation to "The   
   REVOLUTION", helping to sell computers for their dealer  
   and other productive activities.                         

/-]Doug Wokoun[-]aa384[-]Atari SigOp[-/ 

/-] Doug Wokoun [-]aa384[-] Atari SigOp [-/   "I support the REVOLUTION!"
/-]-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^[-/              - - -
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  / | \      / | \       / | \      / | \  Business and Educational computer!


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