The Revolution - HandbookFrom: Doug Wokoun (aa384)
Date: 12/23/89-09:28:12 PM Z
- Next message by date: Len Stys: "Revolution Handbook - Abridged"
- Previous message by date: Atari SIG: "About the Information Base"
- Return to Index: Sort by: [ date ] [ author ] [ thread ] [ subject ]
From: aa384 (Doug Wokoun) Subject: The Revolution - Handbook Date: Sat Dec 23 21:28:12 1989 [Note: this file is quite long (about 175K) and 300 baud users will not be able to retrieve the full text.] The REVOLUTION(tm) HANDBOOK by Donald A. Thomas, Jr. =1989 ARTISAN SOFTWARE all rights reserved CONTENTS -------- INTRODUCTION ...................................... QUESTIONS AND ANSWERS ............................. GENERAL PRINCIPALS ................................ BENEFITS TO ENTREPRENEURS ......................... PLEDGES ........................................... PARTICIPANT REGISTRATION .......................... HOW TO APPLY THIS HANDBOOK ........................ COPYRIGHT AND TRADEMARK PROTECTION ................ ACKNOWLEDGING THE FACTS ........................... * WHAT I CAN DO AS AN INDIVIDUAL .................... WHAT I CAN DO AS AN ATARI PUBLICATION ............. WHAT I CAN DO AS A CELEBRITY ENDORSER ............. WHAT I CAN DO AS A COMPUTER WIDOW/WIDOWER ......... WHAT I CAN DO AS A DEALER ......................... WHAT I CAN DO AS A DISTRIBUTOR .................... WHAT I CAN DO AS A PROMOTIONS MANAGER ............. WHAT I CAN DO AS A SOFTWARE PUBLISHER/DEVELOPER ... WHAT I CAN DO AS A TEACHER ........................ WHAT I CAN DO AS A TRADE SHOW ORGANIZER ........... WHAT I CAN DO AS A SYSOP .......................... WHAT I CAN DO AS A USERS' GROUP ................... WHAT I CAN DO AS SAM TRAMIEL ...................... INTRODUCTION ------------ There is a war going on in the United States and, if you are an Atari computer user, you are a part of it. The allies are the manufacturers, publishers and users of Atari computers. They are the front line people doing what they can to see that the system survives. They, as you, are the people who face the ridicule from the universe of IBM, Amiga and Macintosh proponents to support a conviction in the really best computer value available. To proclaim a war, there must be a cause... essential basic values worth fighting for. In this case, these values hinge on the need to expand our family of Atari owners and users. We must face the reality that our family of Atari users is not growing in the United States... it's shrinking. This fact should be disturbing to you. The passion you have for your computer will likely crumple to disgruntled aggravation as fewer companies support your investment and more and more users switch to a more popular system. Many of us have been waiting for Atari to fight this war for us. We have listened to commitments to run advertising and support users' groups and trade shows. We have also been exposed to Jack Tramiel's philosophy that "Business Is War". In many instances, Atari has made admiral efforts to strengthen their domestic position. For instance, over $67 million dollars was poured into a chain of retail electronics stores known as the Federated Group. The theory was that by owning a significant retail outlet, they could dictate the amount of shelf space and customer assistance dedicated to Atari computers and games. While the theory was sound, they were not prepared to invest the added millions of dollars it would take to salvage the risk. Atari has also supported the user shows with their presence and dealer support by loaning equipment for the show and providing seminars. Atari's dilemma is that the return on invested dollars is best paying off overseas right now. Prices are higher there, piracy is a lesser threat, and the consumer can view the Atari line of computers without a tainted prejudice for another system which is not as well established. Yes, it appears Atari can not get a fix on what needs to be done for the U.S., but there is already enough work keeping up with European demand. "Business Is War" means exactly that and Jack Tramiel is going to fight for businesses' primal need... PROFITABILITY. Looking into the crystal ball, Atari will certainly find some success with the Portfolio and other attempts to approach the PC market. They may see their domestic cash flow swell when they do. As a result, an increasing PC consumer base will be supporting the Atari name which will drown out our cries for support with our XL, XE, ST and MEGA machines. Already, the Atari magazines have covered the Portfolio. Artisan Software believes that there is a hidden army of Atari users who realize that, if anyone is going to fight this war, we must do it ourselves. Since Atari Corp. and third party developers are simply profit machines, they are always going to spend as little as possible to sell their products. After all, that's what business is all about. Yet, if someone were to mastermind an ultimate attack to enhance United States sales of Atari computers, Atari would support its' success. Artisan Software is asking you to join in on the ultimate user-based campaign to attract an expanding universe of Atari owners and users. You may participate as intensely as you wish, but your every effort will go a long way by reading this material and doing whatever you can. The campaign is called "THE REVOLUTION". It will be in effect throughout 1990 and scheduled to continue through the 90's. The premise will be to optimize the power of "word-of-mouth" advertising. This form of advertising is the least expensive and the most effective. Concentration will be on a calendar of projects which will strike targets in cumulative force. You will find participation fun and easy. No one appears to have a firm idea how many Atari users there are in the U.S., many say there about 100,000 ST compatible machines out there, but that can not be verified. Atari, understandably, keeps this a secret so they do not scare away potential developers. Regardless how many there are of us, we have the potential to exercise a lot of power. If united, we can not be ignored. The benefits you reap from this project are plentiful. First of all, you will see Atari users ban together as a nation for the very first time. You will witness significant news coverage and experience the growth of new companies emerging to support your system. You will also discover it increasingly easier to find friends and colleagues using an Atari computer. Best of all, you will have fun. Respectfully, Donald A. Thomas, Jr. President, Artisan Software QUESTIONS AND ANSWERS --------------------- Below are some questions and answers regarding "The REVOLUTION". You may be able to satisfy any inquiries you have by reviewing this material. Q. WHAT IS "THE REVOLUTION"? A. "The REVOLUTION" is a structured user-based campaign design to enhance Atari computer sales in the United States by primary use of "word-of-mouth" advertising. It is made up of users and companies across the nation who wish to support the cause. Q. WHAT IS "WORD-OF-MOUTH" ADVERTISING? A. "Word-Of-Mouth" Advertising is the most valued form of advertising for any reputable business. While paid advertising boosts public awareness, it is often by someone's recommendation that high ticket purchases are made. In basic terms, word-of-mouth advertising is the act of voicing your opinion about a product or service in a favorable way. In addition, "The REVOLUTION" campaign is designed so that all our voices are focused toward specific targets at any one given time. Q. WHO IS COORDINATING "THE REVOLUTION"? A. ARTISAN SOFTWARE President, Donald A. Thomas, Jr., plans to coordinate the campaign. Q. WHAT IS ARTISAN SOFTWARE? A. Artisan Software is a California based software publisher dedicated to the Atari ST and MEGA computers. Q. WHY IS ARTISAN SOFTWARE DOING THIS? A. Artisan Software currently offers three products for the ST computer. This is not the place to talk about them, but you will find separate ASCII text files about them on this diskette. While Atari users support their products, it has become disenchanting to realize that the Atari user base is not large enough to keep sales at a profitable pace. Rather than diverting attention to non-Atari computers, it has been Artisan Software's decision to expand the Atari computer user base. Q. WHAT SPECIFIC ATARI COMPUTERS ARE REPRESENTED? A. Although Artisan Software publishes only ST/MEGA compatible titles, it is recognized that the 8-bit community has just as much to be proud of over their systems too. Atari video game systems, cartridges and PC compatible products are not represented here. Q. WHAT DOES ARTISAN SOFTWARE HAVE TO GAIN BY COORDINATING "THE REVOLUTION"? A. Frankly, a lot. First, Artisan Software will expand its exposure of it's products to the existing base of Atari users. Secondly, this base will grow and, therefore, so will sales. Q. WILL IT COST ME MONEY TO PARTICIPATE? A. Not necessarily. As an individual, you are asked to become a registered participant by making a minimum pledge of $15 to help initiate the cause for the first year. Pledges for more than that amount is encouraged, but you are not required to pay any amount at all to participate. Part of your pledge will cover the costs of distributing "The REVOLUTION HANDBOOK" and other costs such as phone use and coordinating costs. Corporate pledges are also invited if you wish to show your company's support and benefit from the campaign. Other costs to you depend on the projects you voluntarily elect to work on. In most cases, it is simply a few letters and postage stamps per week. It is important to register your participation regardless of the size of your pledge. Your registration becomes an integral necessity to provide a statistical analysis as to the size of the movement, the primary use of the computers and estimated growth patterns. It is also important that you register individually. Individual and group registrations are maintained by separate accounting methods to insure the integrity of individual participation statistics. Q. WHAT ELSE WOULD MY PLEDGE COVER? A. There is a form in this HANDBOOK which you are requested to complete and mail-in. It requests information about you, your profession, the computer(s) you own and what you use it for primarily. This and other information will be combined with all the other participants for many reasons. These statistics help provide a marketing "map" for decision making and planning. Your pledge will help subsidize this effort. Artisan Software also hopes to connect a special on-line modem hotline for 24-hour access to news and data exchange. Artisan Software's voice line will double as a verbal hot line for questions and answers as well. This will also serve as a tool to inform potential new Atari owners of user group activities and the location of dealers in their area. Q. HOW DO I KNOW IT WILL WORK? A. Try to imagine the impact at the 20/20 news studios in New York if they receive 10,000 to 50,000 letters in one week informing them of a movement and requesting coverage. As responsible reporters, they will not be able to ignore it. The national coverage will be obtained free of charge and this is only one project for the first year. Consumers are most effectively swayed by the vocal majority and we have the power to yell and scream within a coordinated effort. WE WILL SELL MORE ATARI COMPUTERS THAN EVER THOUGHT POSSIBLE. Q. WHAT QUALIFICATIONS DO I NEED TO PARTICIPATE? A. You do not even have to own an Atari computer to participate. You simply have to be living and breathing and willing to support the issues described in the campaign. There are no age requirements and absolutely no discrimination based on color, creed, sex, religion or species. Q. WHY DOESN'T ATARI COORDINATE THIS EFFORT? A. The Tramiel family took the reigns of Atari nearly five years ago and, if you look at the facts, has made incredible progress in that time. Jack Tramiel is one of the shrewdest entrepreneurs alive today and this is documented by having founded Commodore and his short turnaround time of Atari. The overall Tramiel expertise, however, lies in business decisions based on financial variables as opposed to marketing and research variables. It is the opinion of Artisan Software that user dedication and commitment to the Atari computer is more intense than it ever was by Commodore users when Jack's Commodore introduced the Vic20 and the C64. It is unlikely that Atari Corp. could conceive that a coordinated "army" of Atari users might be formed to make a difference in the foreseeable future. This HANDBOOK describes activities which are designed to provoke news coverage. While we may not obtain the specific goals detailed, the news it generates will be quite healthy for the cause. Atari could not be as successful by taking this course of action because their motives would be seen purely self-serving as opposed to benefiting all involved. Q. HOW SOON WILL RESULTS BE SEEN? A. This project is directed toward the new computer buyer. Those people have been convinced by propaganda that other systems are better. The efforts to "deprogram" this thinking is a long process which snowballs as time wears on. With the estimated current base of Atari users, however, substantial progress should be seen by end of 1990. Q. HOW WILL RESULTS BE MEASURED? A. Atari has declared that their computer sales by nation is confidential. The success of this program is based on that statistic. It is hoped that many Atari Dealers will join the crusade and report sales growth compared to last year in the form of percentages. This keeps actual figures confidential, but still provides a measure to evaluate success. Third-party increased sales can also be measured this way. Q. HOW LONG MUST I PARTICIPATE? A. Chances are you already participate by subscribing to an Atari computer magazine, attending user group meetings, buying quality software and peripherals and recommending the Atari computer to friends. The difference is that these same activities will be focused in a nation-wide campaign to gain attention outside of the current Atari user family. You will be working on projects sychronized with thousands of users elsewhere in the nation. If we all stomp our feet at the same time, imagine the tremors we can create. We hope we can count on you for quite some time. Q. OK, WHAT DO I NEED TO DO SPECIFICALLY? A. Your participation is needed on four levels. First, read this HANDBOOK and fill out the form included. Send the form to Artisan Software today. Secondly, go out of your way to discuss "The REVOLUTION" with your user group or other Atari users. Provide them copies of this HANDBOOK. Verbally encourage them to participate. Also, approach your local dealers. Encourage them to distribute copies of this HANDBOOK to their customers. Permission is granted to copy and distribute this HANDBOOK if the copyright and authorship is acknowledged when you do. Exceptions to this include professional duplication in a bound and covered book to be sold for profit. The distinction should be clear, but contact Artisan Software if you have any questions. Your active involvement to spread the word about this campaign is a critical component to its' success. Third, write your favorite Atari magazine and ask them to provide consistent coverage of this campaign. Finally, follow this HANDBOOK as completely as you are willing and able. Q. WHERE DO I SEND MY REGISTRATION? A. Send all correspondence, including registrations to: "THE REVOLUTION" c/o ARTISAN SOFTWARE, P.O. Box 849, Manteca, CA 95336. GENERAL PRINCIPALS ------------------ There are some basic principals which are important for all of us to agree to. These principals become our foundation for all other participation. One of the most significant principals is that we all do what we can to stop the most blatant forms of piracy. Artisan Software's philosophy that passing to a friend a copy of a program, to determine if he likes it, is not a high crime. This is IF the friend buys it after deciding to use it. This philosophy is not shared by all publishers nor is it, technically, legal. This philosophy's downside is the difficulty of paying for something you already have in your possession. Slowing piracy plays a critical role in Atari's success. Even if, per capita, piracy is no worse in the Atari community than other computer communities, our lower user base amplifies the problem. While any form of unauthorized duplication and distribution is wrong, the foundation of "The REVOLUTION" is to pay for the software you use. If you obtain a title and never use it, you must turn to your own values, otherwise, "The REVOLUTION's" policy will ask that you buy it through legitimate means. In addition, "The REVOLUTION" urges you to report pirate boards to Artisan Software or persons who profit by selling unauthorized copies of software. Please understand that these people are destructive. Type: "I'VE JOINED THE REVOLUTION!" if you come across these boards and hang up. If we make any effort in this area, we will see improvements. In short order, publishers will see the difference and be even more encouraged to support our common cause. In addition, cleaning our closet will attract more publishers and new users. Another critical principal is to be prepared to accept all fellow members and our growing base of Atari owners as family. Be prepared to assist them and depend on them. New customers will be referred to "The REVOLUTION" members. The impression you offer them will make a difference in their buying decisions. Be positive and supportive. If we get each others way, take an initial approach that a combined effort may prove beneficial. Recently, closely scheduled Atari shows caused for there not being a show at all in that area. We need to look for ways to avoid these problems. Another significant principal is that of good communication. Remind others what needs to be done, offer new ideas and creative approaches and never hesitate to proclaim your status as an Atari user to anyone. Apply a great deal of friendly peer pressure. It is encouraged to capitalize on "The REVOLUTION's" concepts and strategies to gain recognition for you, your company or user group. Please do not do this directly against a competitor. Do not use this campaign to attempt to pull user group members away from an existing one or to sell products away from another dealer in this way. Be supportive of activities enacted by other groups or individuals. Thank them for their interest and help. If there is a show in your area, try to attend. Join a users group. Contact Artisan Software to help you find one or for advise on starting one. Please encourage your relatives, neighbors and friends to participate, but never participate under an alias to boost representation. We have an obligation to maintain real numbers and a visual integrity. One individual can destroy the efforts of all of us by participating with wrongful actions or under false pretenses. You may write letters for other people if you have them read, sign and understand the position they are representing. To insure consistency within the campaign, label each and every project "The REVOLUTION". This will reinforce retention and give us strength. Please remember that what we wish to accomplish is make the consumer aware of the Atari alternative and its' benefits of owning an Atari computer. The sales will come naturally as a result of accomplishing just that. We will not sell everyone and would be fooling ourselves to think so. We just want our computer on their shopping lists. BENEFITS TO ENTREPRENEURS ------------------------- If you profit in any way from the existence of Atari computers, you are being asked to help support this campaign. You have many benefits coming to you as a result of the inevitable success of us all working together. With an annual registered participation, you will receive the following benefits: 1) Access to the list of registered individuals who support the campaign nationwide for a nominal charge. This list consists of qualified Atari enthusiasts who will be the prime prospects for any direct mail advertising you may wish to implement. Artisan Software will also maintain a list of Atari dealers throughout the U.S. and this list is available as well. 2) Marketing data and information can be assembled using the registration forms. A verifiable count of Atari consumer trends can be established while Atari maintains their secretive policy to such statistics. This information may assist your considerations to release new products or decide where your advertising dollars might best be spent. 3) You will also have limited rights to integrate "The REVOLUTION" in your marketing plan with promotional stickers and/or literature such as "WE SUPPORT 'THE REVOLUTION'". A logo is being assembled and will be sent to you for such purposes. 4) An effort to educate the consumer of the harms of piracy and piracy-like activities will be an integral part of the campaign. Your pledge will assist in this effort. 5) Companies can make one phone call to Artisan Software and have the network of Atari publications exposed to the latest news and information regarding their products. A professional press release will be written in your behalf and issued directly to their offices. 6) As participation grows, other companies may provide discounts to other companies who participate. PLEDGES ------- YOU DO NOT NEED TO MAKE A PLEDGE TO PARTICIPATE. You may choose to pledge any amount you wish. The funds will cover administration of press releases, public relations and a host of other functions. The use of the word "pledge" references your endorsement of the marketing plan and your purchase of the services the plan provides. The plan is an unprecedented campaign to benefit the exposure of Atari computers. It is a commodity packaged and marketed by Artisan Software. As participation grows, you will find access to a network of benefits increase in context to this manual. YOU ARE NOT REQUIRED TO MAKE A PLEDGE TO PARTICIPATE WITH THIS CAMPAIGN, IT MERELY HELPS TO FINANCE THE ONGOING SUPPORT EFFORTS OF 'The REVOLUTION'. Individuals Have yourself counted as an individual user of Atari computer and a member of this marketing plan. User Groups Users' Groups are highly endorsed by this campaign and you have a nationwide network of users, dealers and other groups backing you up. Dealers We are going to get people in your area to shop you more often and help you develop a low-budget public relations campaign. Many projects suggested can put money directly in your pocket. Distributors Make the commitment to back a campaign that backs you and all of your dealers. Your registration helps to keep us informed of the important businesses which make up the network. Software Publishers If you are small, we know how hard it is to make it with Atari computers. We want to help you. We will help with marketing strategies, recommend ad designs, and look for every way possible to get your name known and recognized. If you are sizeable software company, you have a lot of Atari titles at stake with the success of this campaign. Help assure the longevity and get some healthy PR for supporting a worthwhile marketing plan. Third Party Hardware Developers Now is your opportunity to back a solid campaign to attract more customers. We need your help to do it. Atari Publications For an entire year, this campaign endorses subscriptions and advertising in your publication. PARTICIPANT REGISTRATION ------------------------ PLEASE COMPLETE THIS FORM AND MAIL WITH YOUR CHOSEN PLEDGE TO: ARTISAN SOFTWARE, P.O. BOX 849, MANTECA, CA 95336 PLEASE PRINT CLEARLY! ___ YES, I understand the campaign entitled: "The REVOLUTION" and agree that a unified national effort to enhance Atari computer sales may be a fun project and one that will better protect my investment in the future. I acknowledge that the campaign HANDBOOK makes suggestions only. I am not obligated to do any or all of them if I choose not to. (Make checks payable to Artisan Software.) PLEDGE ENCLOSED $_________________ (NOT REQUIRED) SIGNATURE _______________________________ DATE ____________ NAME _______________________AGE ___ PHONE (_____) _________ COMPANY OR USER GROUP REPRESENTED (if applicable): COMPANY NAME ___________________________________ ADDRESS ________________________________________ CITY __________________ STATE _____ ZIP ________ COMPANY PHONE NUMBER (_______) _________________ DEALER ___ DISTRIBUTOR ___ PUBLISHER ___ MFG___ OTHER _________________________________________ PERSONAL ADDRESS __________________________________________ CITY ___________________ STATE _____ ZIP _________ OCCUPATION ________________________ PHONE (_____) _________ COMPUTER(S) OWNED _________________________________________ MY USER GROUP MEMBERSHIP IS AT ____________________________ ___________________________________________________________ I USE THE COMPUTER PRIMARILY FOR __________________________ ___________________________________________________________ PLEASE ADD COMMENTS OR SUGGESTIONS ON THE REVERSE SIDE. HOW TO APPLY THIS HANDBOOK -------------------------- A good portion of this HANDBOOK details specific activities by classification. Many participants will fit more than one category. Everyone is asked to refer to the section titled "WHAT I CAN DO AS AN INDIVIDUAL". This section is the most critical because it includes the comprehensive calendar of activities for 1990 by week. Other sections should be referred to depending on your position in the Atari computer world. There are separate sections for Atari publications, software developers, users' groups, dealers and more. Please bear in mind, that you are only being "requested" to participate with any of the activities. It is of paramount importance that you believe in the premise of the activity and are prepared to stand by your convictions and statements. Do not succumb to peer pressure to do any suggestion stated here if you do not believe in it yourself. It must also be stated that none of these activities are malicious nor meant to be. If representing "The REVOLUTION", be polite, straight forward and non-abrasive. Artisan Software assumes no liability for false claims, slander, or any violation of law as a result to following these suggestions. If any of these activities, for any reason, is a violation of your state or local law, it is your responsibility to alter or refrain from that activity according to the law. There really are not any suggestions made herein that should put anyone at such risks, but it is critical that you understand the point made anyway. Some of the activities may invoke the curiosity of reporters who may contact you for more information. You may represent the "The REVOLUTION" under the following conditions: 1) The concept of "The REVOLUTION" and the organization of activities herein are protected by copyright. You may not elude that you, or an independent group or company, are in a position to speak on an official capacity of having created or organized this program. You may speak freely of your convictions representing yourself. Share any information regarding the program as published and speak about the specific activities you participated in. 2) If referring to Atari computer specifications, please make certain your facts are correct. If you are not certain, declare that fact. Never knowingly make false statements about the computer's abilities or about any company's policies. 3) Do not speak poorly of other brand computers in a spiteful way. Always indicate Atari's known superiorities while maintaining respect for the competition. The competitor makes fine products, whether we like it or not, and we will lose integrity if you put them down. 4) In most cases, you should not make any quotes which specifically names a price. If you are needing to use a price, then refer to it as an approximation. We are all working as a team and we do not wish to obligate dealers to a misquoted price. 5) While we may have occasional frustrations with Atari, do not voice them on an official basis. Every company has its shortcomings and it is in our interest to attract new buyers with the confidence of a solid company backing their purchase. Do not lie about these issues, either. 6) Refer to the campaign as "The REVOLUTION". Do not officially refer to the program as "The ATARI REVOLUTION". Since this campaign does not belong to Atari, Atari would have every right to not wish its trademark as a part of the campaign name. On an official basis, our motive is to "build consumer awareness about the best computer values" which happens to be the Atari computer. 7) "The REVOLUTION" does encompass all XL, XE, ST and MEGA compatible computers. It does NOT include video games, PC compatible or other non-related products. 8) Please refer unanswerable questions or uncomfortable approaches to Artisan Software. You may also refer them if you simply do not wish to speak to them or merely wish to pay courtesy. Ask them to call (209) 239-1552 or write P.O. Box 849, Manteca, CA 95336. 9) Keep checking Atari publications for progress, news and other information. 10) If you desire to use the Atari namesake, for various purposes, contact Atari for permission first. Artisan Software will be happy to put you in touch with the right people. Please continually communicate with Artisan Software and offer suggestions, report success stories and other relative details. As registered participants, you have access to Artisan Software 24 hours a day. It is expected that you use that privilege. COPYRIGHT AND TRADEMARK PROTECTION ---------------------------------- The contents on "The REVOLUTION HANDBOOK" are copyright 1989 by Artisan Software, however, Artisan Software waives the right of protection to copy and distribute the book. You may not sell the contents of the book, but you may sell the materials used to copy it and the cost of distribution as long as it is done at a nominal charge. "The REVOLUTION(tm)" is a trademark of Artisan Software. To utilize the power of the name for profit (printing on T-shirts, coffee mugs, etc.), contact Artisan Software. Other tradenames and trademarks referred to in this book belong to their respective buisness entities. ACKNOWLEDGING THE FACTS ----------------------- It may be helpful to understand the full implication of this program if we make some statements believed by many to be fact. The point is that people believe these are facts whether they are or not. It will be our duty to set the facts straight. ATARI IS A GAME COMPANY . . . Following Atari's tremendous success in earlier years with the 2600, many people still believe that Atari is a video game company who makes games look like computers. They also continue to see professional Atari games in the arcades. These are built by a separate company now, but this is not widely known or easy to explain. This impression people have makes it difficult for them to imagine buying a business or educational computer with the Atari logo on it. It will be our obligation to persuade people that Atari is a computer company who also makes great games... not the other way around. ATARI WENT OUT OF BUSINESS . . . Since so many companies have been shut down by the viciousness of the industry and the fluctuation of consumer demand, many think Atari is out of business. Even if they see the product in stores, they feel the retailers are still trying to unload overstock. Buyers stay away from perceived risks. THERE ISN'T SOFTWARE AVAILABLE FOR THE ATARI COMPUTER . . . Once people are exposed at all to the Atari computer, they instantly recall not having seen any compatible software at the stores they frequently shop. This makes it difficult to convince them that plenty of software is truly available. In addition, you and I are accustomed to mail order and driving distances to obtain such software. Others have a point when they indicate they would not have that problem with another system. THE ATARI COMPUTER ISN'T COMPATIBLE TO ANYTHING . . . This statement can be so aggravating because they often do not need "compatibility"... they just think they do. Irregardless, the populous is convinced the Atari computer is incompatible to anything else. If we point out emulation software/hardware they feel they may as well get the real thing to begin with. THERE'S NO SUPPORT FOR THE ATARI COMPUTER . . . Recently, Artisan Software experienced a defective Atari monitor. When attempting to get it repaired, it was pointed out that only Atari can remedy the situation by exchanging it for a fee. No one could even test to see what was wrong first. This example of odd servicing, combined with the scarceness of dealers, contributes to the feeling that service and support is difficult. THERE ARE NO DEALERS IN MY AREA . . . Often an Atari dealer may be closer than one thinks, but due to strapped advertising and leasing budgets, they may be tucked away in some corner. We are going to help those dealers obtain exposure. THE ATARI COMPUTER CAN NOT DO WHAT OTHER COMPUTERS DO . . . In some cases, this may be true. Likewise, the other computers may not be able to do what the Atari can do. Chances are, the Atari can do MORE than the others at any given price point. It will be our job to help communicate the proper facts regarding this issue. WHAT I CAN DO AS AN INDIVIDUAL ------------------------------ This is the heart of the campaign. If ever you heard: "Every vote counts!", it certainly does here. The first portion deals with a national schedule of events. The second part of this section deals with general things we could be doing. The calendar not only represents the specific things to do, but what the rest of the nation will be doing simultaneously. This collaborated effort will enable us to be noticed by doing individual projects all at the same time. It's like all the atoms in a chair shifting to one side at one time; all of them have to move to make the chair jump, but what an accomplishment when they do! If you do not understand the projects mentioned or have comments, please contact Artisan Software at (209) 239-1552. It is important that you do not take the actions recommended, until the scheduled date. Attempt to prepare your letter writing projects over the prior weekend and have them in the mail by Noon on the Tuesday of that week. The impact will only be felt if Atari users across the country are seen following a movement in a synchronized pattern. Please look ahead and consider any group projects which can be prepared in advance. Users' Groups may wish to help pre-print form letters to pass out at meetings. If you go on vacation or are away from home, we encourage you to take and follow this calendar while you are on the road. That's how important every individual is! If nothing else, please make an attempt to catch up if you miss any weeks. DO NOT PRE-MAIL ANY LETTERS BEFORE THE DESIGNATED WEEK... THIS IS VERY IMPORTANT. Some of you will understand the "marketing" value of these projects more than others. Please explain your understanding and encourage others to participate. You may wish to help others write effective letters or become their "REVOLUTION" team captain by coordinating events and communicating with Artisan Software about your progress. Do not become discouraged. We can tell you right away that many projects will seemingly not have any immediate measurable results. This program is carefully designed to maximize exposure of the Atari computer and you are guaranteed to accomplish this. There may be reasons to reinforce some activities. For instance, if some of the targets for letter writing receive this HANDBOOK, they will know in advance what to expect. Therefore, you may be notified through your favorite Atari publication of a follow-up activity or slight changes to the scheduled dates. The designations of "NATIONAL WEEK" herein are not official government declared holidays. They are referencing our national efforts for that particular week. THE CALENDAR WEEK 1 PRIOR TO AND INCLUDING January 6, 1990 LET'S GET THE SHOW ON THE ROAD! Write a letter, once a week each to the following three individuals: SAM TRAMIEL, President PRODUCER Atari Corporation 20/20, ABC TV 1196 Borregas Ave 1330 Avenue Of The Americas Sunnyvale, CA 94086 New York, NY 10019 The Editor's desk of your local newspaper. Tell Sam Tramiel that you have joined "The REVOLUTION" and are prepared to wage the war in favor of better consumer exposure of the Atari computer lines. Ask for his recognition and support. This will leave no doubt in Atari's mind that the campaign has substance and they better be building a few more computers next year for the U.S. Tell 20/20 and your local paper, in your own words, that you have joined "The REVOLUTION"; a consumer interest movement organized to build public awareness about the best available computer values. Tell them the organization has chosen Atari as a well rounded computer which is easily adapted for education, business, music and leisure. As an active member, tell them you request their coverage of the campaign. This activity will be a major step to alert the media that they need to be aware that something is going on. WEEK 2 January 7 through January 13, 1990 NATIONAL ATARI PUBLICATION RECOGNITION WEEK During this week, choose one or more Atari orientated publications. There are many. Artisan Software can provide you with addresses or phone numbers of your favorite publication if you wish. When subscribing, include "My subscription is in the spirit of 'The REVOLUTION'!" on your order. Also during this week, choose a topic concerning "The REVOLUTION" and write a minimum of two paragraphs about your opinions of it. Send it to the editor of your chosen publication. WEEK 3 January 14 through January 20, 1990 NATIONAL RUBBER STAMP WEEK Rubber Stamp week? Yep... that's what the man said! Every office supply store offers them and they are not expensive. Write: Join The REVOLUTION... Use an Atari Computer! on a piece of paper and take it to your office supply store or local printer. In less than a week, you will have a powerful tool to stamp on every envelope you mail out and your message can reach dozens of people with each letter. Mail sorters and carriers, the recipients and their families or co-workers will see the growing movement advertised on every envelope you mail. You will need to get a stamp pad; please use red. Go stamp happy and stamp everything you can. It may cost a little more for the convenience, but you may order this stamp from Artisan Software for $22. California, add 6% sales tax. Send your order to: Artisan Software, P.O. Box 849, Manteca, CA 95336 WEEK 4 January 21 through January 27, 1990 NATIONAL SOFTWARE DEVELOPMENT WEEK There are two things two do during this week. First, review your library of computer software and see if there is any you own that you may have "inadvertently" received and did not pay for. Choose a title you use from time to time, or admire because of its quality. Send a check to the publisher, anonymously if need be, and thank them for their Atari software support. Shareware qualifies. Secondly, find a non-Atari software publisher in magazines or by asking around. Write a letter addressed to the President of that firm and ask them why they do not support the Atari computer and if they will please consider it. Ask them for a reply. Be polite. WEEK 5 January 28 through February 3, 1990 NATIONAL "GO TO A BARR" WEEK Let's band together for a special episode of ROSEANNE... the most popular sitcom now being broadcast. In this episode, the family wins a home computer (an Atari) with a "REVOLUTION" strike force around every corner to help them set it up. Write to: ROSEANNE BARR c/o ABC TV 2040 Ave OF The Stars Los Angeles, CA 90067 Tell her your nifty plot idea (as stated above) and ask for a special episode to be produced. Tell her every Atari fanatic in America will watch. Who knows, if they do it, maybe we can get Atari Corp. to sponsor it. WEEK 6 February 4 through February 10, 1990 NATIONAL GOODWILL WEEK In honor of Valentine's Day on February 14, call your local Hospital and ask for the name of a child who may benefit form a little recognition and attention. Design a large outline of a heart on a paint program. Print it out and write: "On behalf of 'The REVOLUTION"; a national Atari computer user interest group, I wish for you a speedy recovery. We admire your strength!" Sign and send it to the address the Hospital gives you. You may make the "card" as fancy as you wish, but artistic skills are not required. Parents, have your children pass out Atari generated Valentine's to classmates. WEEK 7 February 11 through February 17, 1990 NATIONAL PRESIDENT'S WEEK In honor of President's Day, let's wish Mr. George Bush a pleasant one. To insure the publicity value, send your wishes to have a "REVOLUTIONARY PRESIDENT'S DAY" to the President in care of: CBS TV 51 West 52nd Street New York, NY 10019 Send a cover letter to the network asking them to wish the President well in our behalf over the air. Mention our cause in your letter. WEEK 8 February 18 through February 24, 1990 NATIONAL USER GROUP RECOGNITION WEEK If you do not belong to a user group, find one in your area and join. If you already belong, make it a project to ask a minimum of one friend to be your guest to the next meeting. It's preferred that your invited friend does not own an Atari computer. This will be an opportunity to share information on why they may wish to consider one. Call your local newspaper and ask for the local news desk. Ask them to print announcements of meetings for your local group on a regular basis. WEEK 9 February 25 through March 3, 1990 NATIONAL CAR WASH WEEK Get with your local users' group and organize a benefit car wash to raise money to buy an Atari computer for the school. Set a goal of one 520ST and go from there. Groups exclusively centered around 8-bit can set a goal of one XE system. Contact the school in advance for their permission and to help organize the event. Most local gas stations will donate space and even water access to do this since you will be attracting customers for them. Volunteer to help the school to set the system up. Make certain your local dealer participates and invite him to hand out flyers during the event. Put up Atari posters at the site. Also make certain to use "The REVOLUTION's" namesake for the event. Write to Atari and ask them to send you a window sticker for your car. They were available and, if not, they will just have to print more. Request one for each car you own. WEEK 10 March 4 through March 10, 1990 NATIONAL ATARI IN SCHOOLS WEEK Continuing an effort to get Atari Computers in schools, write a letter to the largest school in your area and tell them that you would prefer that they use Atari computers for education. List 25 reasons why in your letter. Ask your family to send similar letters under separate cover. Invite the school to contact your local dealer for information. Include your dealer's phone number. WEEK 11 March 11 through March 17, 1990 NATIONAL ST. PATRICK'S BALLOON LAUNCH WEEK In advance, locate a store in your area that sells helium filled balloons. Look for a green, non-metallic one. Users' groups may wish to obtain a tank or two from a local supplier. Listings are easily found in most phone books. Write a note stating: "SAVIN' O' THE GREEN... use Atari Computers" and sign it: "The REVOLUTION". Tie the note to a string attached to the balloon you purchase in a timely fashion to be launched on Saturday, March 17 at Noon in your time zone. You may singly launch the balloon from your back yard or organize a full blown event with your users' group. PLEASE DO NOT LAUNCH BALLOONS IN AIR TRAFFIC AREAS OR IN A MANNER WHICH MAY CAUSE HARM TO LIFE OR PROPERTY. IF LAUNCHING IN A GROUP, CONTACT YOUR LOCAL POLICE FOR ADVISE AS TO BEST LOCATION TO CONDUCT THE LAUNCH. THIS PROJECT MAY BE SUBJECT TO LOCAL LAWS. PLEASE BE ADVISED THAT PARTICIPATION IS AT YOUR OWN RISK AND ARTISAN SOFTWARE ASSUMES NO RESPONSIBILITY FOR CONSEQUENTIAL DAMAGE CAUSED TO ANYONE BY YOUR ACT OF RELEASING A BALLOON. A SIMPLE PHONE CALL TO LOCAL AUTHORITIES IN ADVANCE WILL ASSURE YOUR SAFE PARTICIPATION IN THIS PROJECT. Larger groups should contact the local newspapers in advance for coverage. WEEK 12 March 18 through March 24, 1990 NATIONAL "BACK TO BIG TIME PUBLICITY" WEEK "The pen is mightier than the sword" and we're going to prove it again. Let's target David Horowitz this time. Write a letter to: David Horowitz c/o NBC TV 3000 Alameda Burbank, California 91523 Tell him that you are a member of "The REVOLUTION" and wish to have a show which demonstrates the value of Atari computers. WEEK 13 March 25 through March 31, 1990 NATIONAL BOOK STORE WEEK Write letters to the three following Booksellers: B. DALTON BOOKSELLER WALDENBOOKS, INC. 7505 metro Boulevard 201 High Ridge Minneapolis, MN 55435 Stamford, CT 06904 CROWN BOOKS 3300 75th Avenue Landover, MD 20785 Tell them you are frustrated with the lack of Atari book support in their stores and you would like them to look at that issue earnestly. Tell them you are a member of "The REVOLUTION" and would like to see a special, highly visible assemblance of Atari books in the front of their stores. Week 14 April 1 through April 7 NATIONAL FOLLOW UP WEEK Call, call the following networks: ABC NY (212) 887-7777 ABC CA (213) 557-7777 CBS NY (212) 975-4321 NBC CA (818) 840-4444 Ask to speak to the producer or a representative of the shows mentioned in previous weeks assignments. Ask them, if you do not know, if they have plans to follow up in response to the letter writing campaign. If they have done so already, congratulate them and tell them you hope to see more in the future. WEEK 15 April 8 through April 14 THE NATIONAL ATARI EGG HUNT In celebration of Easter, organize an egg hunt in your back yard for neighborhood children or in a public park with your user group. Advertise the event by posting signs in stores and by asking the newspaper to print an announcement. Proudly publicize that the event is sponsored by members of "The REVOLUTION". The non-computer attraction of the event will offer an opportunity to hand parents brochures about the educational value of Atari computers. Dealers can advertise special educational packages to the attendees. WEEK 16 April 15 through April 21, 1990 NATIONAL PHONE BOOK WEEK Pick three random names out of your local phone book. Write a letter to each of them. Tell them that their names were randomly chosen as part of a national "REVOLUTION" campaign to heighten the exposure and use of Atari computers. Tell them that you would just like them to look at Atari if they consider buying a home or business computer. Aggressive enthusiasts may wish to send three letters per day to random selections during this week. Be certain to offer them a phone number of you or your local Atari dealer. WEEK 17 April 22 through April 28, 1990 NATIONAL ATARI DEALER APPRECIATION WEEK Pick three small unrelated businesses from ads in the daily newspaper, send a letter to the owner asking him to check with __________ Atari dealer when he's ready to shop for a business computer. Be cautious not to make promises your dealer can not keep and do not state prices. You are merely recommending your dealer as a token of your appreciation for his services to you in the past. WEEK 18 April 29 through May 5, 1990 NATIONAL 60 MINUTES HOUR WEEK Spend an hour and write 60 Minutes. 60 MINUTES c/o CBS TV 51 West 52nd Street New York, NY 10019 Ask 60 Minutes to cover the activities of "The REVOLUTION". WEEK 19 May 6 through May 12 IT'S A WOMAN'S COMPUTER TOO WEEK Mother's Day is coming up... a great time to boost exposure to the professional woman. This time the target is Oprah Winfrey: Oprah Winfrey c/o ABC TV 1330 Avenue Of The Americas New York, NY 10019 Tell Oprah that you would like to see a show on how the Atari computer can benefit the professional woman. WEEK 20 May 13 through May 19, 1990 NATIONAL ATARI PHONE JAM On May 17, 1990, let's remind Atari that we are all behind the issue of building an expansive consumer base. Call (408) 745-2000 and ask for Sam Tramiel. You probably will not have have an opportunity to speak to him, but ask anyway. If you get through to anyone, ask them what they are doing to support "The REVOLUTION" or thank them if they are already. WEEK 21 May 20 through May 26, 1990 LET'S MAKE SOME TIME Get your pens and pencils ready, we are targeting TIME Magazine. Write: Time, Inc. Time & Life Bldg. Rockefeller Center New York, New York 10020 Tell them you want a pictorial review of the campaign's progress and how Atari computers can be used in business. Mention "The REVOLUTION" by name and offer them your number to obtain more information. WEEK 22 May 27 through June 2, 1990 A MONTH OF PIZZAS Do you have any idea how many Domino's Pizzas are delivered each month? I am not certain either, but I bet they would not mind selling a few more. Here is an address for you: Attn: Marketing Director DOMINO'S PIZZA 30 Frank Lloyd Wright Drive Ann Arbor, MI 48105 Ask Mr. Marketing Director if Domino's would help "The REVOLUTION" by placing stickers stating "'The REVOLUTION' urges you to demonstrate an Atari business and education computer. Call (209) 239-1552 for the dealer nearest you." on to the boxes they deliver. We would like this done for an entire month. In exchange, you will repay them by ordering a minimum of one Pizza per week for a month. You will also encourage your friends to buy from Domino's for a month too. Please, if you make this exchange commitment, honor your side of the bargain and order the pizzas. WEEK 23 June 3 through June 9, 1990 NATIONAL FATHER'S DAY PREP WEEK This year, for Father's Day on June 17, get your Dad something he can use for his Atari computer. Shop the local Atari dealer or mail order something he has been wanting. Even just an Atari magazine subscription would be thoughtful. This is the week to shop for that occasion. With a little extravagance, you can get an Atari system for your Dad if he does not already own one. WEEK 24 June 10 through June 16, 1990 NATIONAL CREATIVE APPLICATIONS WEEK Here's an opportunity to branch out just a little by doing any one of the other projects suggested in this HANDBOOK. You may also devise a highly visible project of your own. If applicable, send pictures from your event and tell us how the event went. Artisan Software will route the information to all Atari publications. WEEK 25 June 17 through June 23, 1990 NATIONAL PRIDE WEEK Summer officially starts this week. Celebrate this entire week, wear anything that has an Atari logo on it. This may include buttons, T-shirts, caps... anything. WEEK 26 June 24 through June 30, 1990 WRITING AN AFFAIR A Current Affair is another news orientated syndicated program which is just itching to give us news coverage. Write: A Current Affair c/o ABC TV 1330 Avenue Of The Americas New York, NY 10019 Tell them about the campaign and kindly ask for coverage. WEEK 27 July 1 through July 7 LET'S MAKE SOME FIREWORKS! This week is full of events. You may be at a family reunion or merely waiting to rub elbows with other mosquito bitten fireworks admirers. Wear your Atari shirts, when possible, but also hand out business cards provided by your local Atari dealer. Ask your dealer if he can provide an "introductory" computer price for people who present these business cards. While at the fireworks show, walk up to passerbys and hand them a card. WEEK 28 July 8 through July 14, 1990 NATIONAL "GROUND UP" WEEK Writing letters directly to the top of TV networks is highly productive, but we should not forget the local stations either. During every business day this week, call a different local station. Radio stations are OK too. Tell them you are calling in behalf of "The REVOLUTION" and want to know why there is not more coverage about the campaign. Directory assistance can easily give you the numbers you need for your area. WEEK 29 July 15 through July 21, 1990 THE ULTIMATE CHALLENGE Here's a project which could bring tremendous results. It's going to take more effort, but could be worth the while. Get your typing fingers ready because you are going to write a lot of letters to: MARKETING DEPARTMENT PEPSICO Purchase, New York 10577 Tell them you like their products and have enjoyed the commercials they run in association with Michael Jackson. Tell them you would like to see a Pepsi commercial produced with Michael Jackson in an environment which promotes "The REVOLUTION". Send separate letters. Send a minimum of 6 and an optimum of 10 letters per day for this campaign during the entire week. Ask all of your friends and relatives to send letters too. Please be certain you briefly explain what "The REVOLUTION" is and that you are an active member. WEEK 30 July 22 through July 28, 1989 ARM YOURSELVES FOR BATTLE CREEK Here's another highly productive campaign. Write: MARKETING DEPARTMENT KELLOGG 1 Kellogg Square Battle Creek, Michigan 49016 Back off to only five letters this week, but request that Kellogg prints on the cover of their packaging "Proud To Acknowledge 'The REVOLUTION'". Ask them to isolate one cereal and print information regarding "The REVOLUTION" on the back side of the package. WEEK 31 July 29 through August 4, 1990 NATIONAL USER GROUP RECOGNITION WEEK 2 Refer to the assignment for WEEK 8. This time, take two new friends to your local user group instead of just one. WEEK 32 August 5 through August 11, 1990 SEND YOUR PAPERWORK TO THE JOHN! Do you think Johnny Carson ever reads his mail? Let's find out! Send three letters during this week to him; one from you and two you write for a relative or friend and have them sign. Address your letter to: "The REVOLUTIONARY" Johnny Carson c/o NBC TV 3000 Alameda Burbank, California 91523 Tell Johnny about your membership in "The REVOLUTION" and ask him to have a guest on the air to talk about it. WEEK 33 August 12 through August 18, 1990 NATIONAL SEARS WEEK Sears, Roebuck is one of the largest department store chains in America. They have a computer department in most stores and a separate business computer division. Do they sell Atari computers? No?! Why not? Let's ask them! During this business week, make at least one phone call to (312) 875-2500 and ask for the head buyer over computers. They may bounce your call around a bit, but insist on talking to someone related to that area. Ask him(her) if Sears sells Atari business and education computers and why they do not sell them. Also ask if they are aware of "The REVOLUTION" and that the campaign wishes they would please consider selling the computers and advertising them frequently. WEEK 34 August 19 through August 25, 1990 NATIONAL SCOREBOARD WEEK Contact the sports stadium in the largest city nearest you. Call directory assistance and obtain their address. Write a letter addressed to their Marketing Director and ask if they would donate a few minutes on their electronic message board throughout the next season. Ask them to display: Join The REVOLUTION... Use an Atari Computer! WEEK 35 August 26 through September 1, 1990 NATIONAL TELETHON WEEK Labor Day is around the corner and Jerry Lewis will most certainly be at it again. Prepare, in advance, to work with your local user group a fund raising activity during this week. It should be soliciting sponsorships or donations from non-Atari users. It can be another car wash, candy sales or any other group activity to generate cash. Have the user group's treasurer be responsible for the money. Watch the Labor Day Telethon as much as possible and designate for your treasurer to call in with the pledge representing the user group's fund raising efforts in the name of "'The REVOLUTION' for Atari computers". Ask them if they will please acknowledge the pledge over the air. If you are personally inclined to pledge any funds, please consider doing it in behalf of "The REVOLUTION". This will be just another example of how our nationally united participation can even help nonprofit organizations. WEEK 36 September 2 through September 8, 1990 NATIONAL ATARI PUBLICATIONS WEEK 2 Please refer to WEEK 2 instructions and subscribe to one more Atari publication. Also, go through your back issues and put a stack together of them that you do not use any longer. Donate them to your local library or doctor's office waiting room. WEEK 37 September 9 through September 15, 1990 NATIONAL COMIC WEEK Send a letter to: MARVEL COMICS 387 Park Avenue South New York, NY 10016 Ask them to put together a special Spiderman comic book involving aspects of "The REVOLUTION" and Atari computers. Tell them countless Atari users will want a copy if they do and ask them to inform Artisan Software as to a publication date. Give them Artisan Software's address and phone number. Also address a letter to: GARFIELD c/o Mr. Jim Davis United Feature Syndicate 200 Park Avenue New York, NY 10166 Ask Garfield if he can "pencil in" a plug for us in an upcoming strip. Mr. Davis is highly creative. He will be able to think of something. WEEK 38 September 16 through September 22, 1990 NATIONAL PHONE BOOK WEEK 2 Repeat the instructions from WEEK 16 except, if you can, use 5 names. WEEK 39 September 23 through September 29, 1990 NATIONAL SPEAK-UP WEEK Make the commitment to tell 5 non-Atarians this week that you own an Atari computer. Conservatively work it into conversation OR radically walk up to strangers on the street or in the office. WEEK 40 September 30 through October 6, 1990 NATIONAL RADIO CALL-IN WEEK In most cities, there is at least one radio station with a talk show format. In advance, call directory assistance or listen to the station for their phone number. A station which discusses general call-in issues is preferred. On the evening of October 4, 1990, call that station as a member of "The REVOLUTION" and speak your mind. Remember, we want to get the statement: "Atari education and business computers" out to the public. WEEK 41 October 7 through October 13, 1990 NATIONAL BUY A BOOK WEEK Support the publishers of Atari orientated books by making the commitment to buy one title. Shop your local dealer or special order one through a prominent book store if they do not normally carry them. When you receive the book, red it and write to the publisher. Tell the publisher that, as an active "REVOLUTION" member, you enjoyed the book and hope they will publishers others like it. WEEK 42 October 14 through October 20, 1990 NATIONAL CAR SALES WEEK Pick an auto dealer in your area and write to the owner. Tell him about your participation in "The REVOLUTION" and ask him to advertise a promotion where every qualified car buyer in the month of November receives an Atari computer. Minimally ask him to hold a drawing to give one or more away during November. Offer him your local Atari store's name, address and phone number. Call your Atari store and tell him which auto dealer you are writing. Ask the Atari store to follow up your letter. ATTENTION ATARI DEALERS: Work out a deal to sell the computer to the car dealer at cost in exchange for mentioning "The REVOLUTION" and your store by name in his ads. WEEK 43 October 21 through October 27, 1990 NATIONAL HALLOWEEN PARTY WEEK Have a costume party through your user group or in your home. Pack the house with guests and conduct a raffle for an Atari computer. Proceeds can benefit the user group. Arrange activities and games centered around the Atari computer such as high score competitions, a computer scavenger hunt and more. WEEK 44 October 28 through November 3, 1990 NATIONAL HALLOWEEN SCREAM WEEK Scream out the message about "The REVOLUTION" and Atari computers this week. Use your stamp purchased in WEEK 3 and prepare a hundred slips of paper with the stamp's impression on them. Hand out these slips with your candy on Halloween. You may also invite people to call you for more information on those slips too. WEEK 45 November 4 through November 10, 1990 NATIONAL RADIO PROMO WEEK Contact the Promotions Manager at the most prominent radio station in your area. Ask them to contact your local Atari dealer and make an arrangement to give away a complete Atari computer system with a week long call-in promotion. WEEK 46 November 11 through November 17, 1990 NATIONAL CLASSIFIED AD WEEK We are coming up to the Holidays fast and we need to remind consumers to shop the Atari computer. Most newspapers offer low rates for classified advertising. Call your local newspaper and place the following three line ad: Join The REVOLUTION... Use an Atari Computer! (Phone number of your closest dealer) Request it's placement in the "Computers For Sale classification". Have it run a minimum of one day and up to as long as you wish. WEEK 47 November 18 through November 24, 1990 NATIONAL GROCERIES WEEK Everyone is shopping for Thanksgiving turkeys this week. Make out a few index cards with the message stated in WEEK 46 and post them on the message board most grocery stores provide in the front. WEEK 48 November 25 through December 1, 1990 NATIONAL SALES WEEK This is the hottest retail selling week of the year. Arrange an information flyer with your local user group and your Atari dealer. Help pass out the flyers on cars in parking lots and hand them out in prominent places. Ask non-Atari stores if they will help by bag stuffing the flyers to their own customers. Please take necessary precautions not to violate local laws through this distribution. Make certain your local dealer's name and address is on every flyer. If you can not distribute the flyers for any reason, everyone pitch in to mail or hand deliver them to 15 random area residents per person. A user group of only 50 members will reach 750 people this way. Your dealer will likely help to pay for the printing of the flyer. WEEK 49 December 2 through December 8, 1990 NATIONAL HOLIDAY CARD WEEK Coordinate the mailing of your greeting cards during this week. Make certain all of the envelopes you send out have the impression of the stamp you obtained in WEEK 3. Send five additional greeting cards out to random phone book listings. WEEK 50 December 9 through December 15, 1990 NATIONAL "BUY AN ATARI PERIPHERAL" WEEK For yourself, or someone you know, buy one Atari compatible peripheral item from your local Atari dealer as a gift. WEEK 51 December 16 through December 22 NATIONAL HOLIDAY PARTY WEEK Individually, or through your user group, arrange a Holiday Party for this week. Have raffles, contests and games centered around the Atari computer. WEEK 52 December 23 through December 29 NATIONAL "PAT YOURSELF ON THE BACK" WEEK If you have followed every step suggested or made every effort to do what you can, CONGRATULATIONS! During this week, call one other Atari user and Congratulate him or her. WEEK 53 December 30 through January 5, 1991 NATIONAL NEW YEARS WEEK There's an excellent chance that you have witnessed significant progress in our efforts. This is the time to review your work and the fun you had. You probably made some new friends through your efforts and learned even more about the Atari computer. Renew your commitment. With even the slightest of inevitable success, Artisan Software will publish an updated HANDBOOK for 1991. Make certain you obtain a copy and continue to support the best computer value on the market. OTHER THINGS AN INDIVIDUAL CAN DO 1) Whenever you are in Toys 'R Us or another store that sells computer software, act as if you do not know and ask employees if particular titles are "Atari compatible". Be polite, but walk away when they say "No". 2) Start a Coffee and Donut Club at work. Take any proceeds and buy yourself some enhancements for your Atari computer. 3) Learn a programming language. Some are really not that difficult. Develop software for fun or profit. 4) Learn a few specifications about your Atari computer which makes it different from other computers. Study why those things make the Atari computer better. 5) Be as optimistic about Atari's future as possible. You now have the power to make big things happen in it's favor. Avoid unnecessary criticisms. 6) If you are an investor, put a little money behind Atari stock when you see Atari make positive moves in favor of your computer. 7) Support Artisan Software's continuing efforts to see "The REVOLUTION" through. Register your participation with the enclosed form. WHAT I CAN DO AS AN ATARI PUBLICATION ------------------------------------- All of the publications currently available for the Atari computers do an excellent job of reporting the news and offering what the readership wants. It is hoped that all publications cover the newsworthy aspects of the campaign. Every publication maintains full access to information and are automatically considered an integral part of the success of the project. There are specific suggestions for all publications and they are outlined below: 1) An insignia is currently being developed for "The REVOLUTION". It would help unite the Atari community if you would consider using the insignia "Proud To Sponsor The REVOLUTION" on the cover of your publications even if your sponsorship is in spirit and not monetary. 2) Initiate a "Dealer of the Month" based on specific pledges and efforts toward the campaign. Such pledges may be merely selling some computers to a nearby school or devising a promotion to ex0pose the products in a shopping mall. This provides the dealer a one-time example of what attention you can offer him as a potential advertiser down the road and encourages him to carry your publication in his store. Possibly, you may expand the scope to be: "Contributor Of The Month" to include distributors, users, groups and other "REVOLUTION" member entities. 3) Publish the current calendar from the section "WHAT I CAN DO AS AN INDIVIDUAL" each month as reinforcement and reminder of the current activities. 4) Offer subscription discounts to campaign members or advertising discounts to corporate campaign members. Memberships may be verified with Artisan Software and eventually a numbered card will be issued to all members. 5) Run feature stories about schools or businesses using the Atari computer and submit copies to the local news desk of newspapers in that area. 6) Attempt to attract a business and educator audience with specific articles and stories relative to their interests. 7) Provide a substantial subscription discount to doctors and other professionals who promise to leave copies in the waiting room of their business. 8) Publish a special edition with a pull-out poster which is suitable for certain work environments and promotes the use of the computer. 9) Sponsor the publishing of pamphlets and books such as "HOW TO BUY A COMPUTER I CAN USE" which leans toward the Atari as the logical answer. WHAT I CAN DO AS A CELEBRITY ENDORSER ------------------------------------- Many celebrities use the Atari computer for fun, MIDI application, business and more. If you are a public figure in politics or the entertainment industry, you can help a great deal. The suggestions below are supportive of "The REVOLUTION"... not the profitability of Atari Corp. While Atari, obviously, benefits from your participation, you and Atari will want to make your own negotiations if they wish for you to represent them. 1) Become a member of "The Atari REVOLUTION". Celebrities are requested to provide the following when registering as members: (A) An original signed letter stating how you use the computer and why you like it. (B) A signed authorization allowing us to use your name on "lists of celebrities who use the Atari computer" and a statement permitting us to say that you endorse the system. We would also like to know if you would be willing to donate an interview. If so, we will put an Atari publication in touch with you. (C) A recent photograph, preferably with your computer visible. (D) If you wish, a phone number and address where you may be reached directly and in confidence. Should we have the honor to receive participation in this way, we would like to provide various medias with press releases featuring your endorsement. We recognize that you may not find much value in the publicity, but it is a benefit to you. Please be specific as to our limitations of your endorsement, if any. Essentially, we are asking that you donate the right to use your name for the purpose of advancing "The REVOLUTION's" cause. If you know a celebrity who may like to help us with this campaign, but may not receive this HANDBOOK, please bring it to their attention. 2) Acknowledge your use of Atari equipment on your record albums or other consumer orientated commodities and proudly vocalize your membership of "The REVOLUTION". 3) Provide the opportunity for Atari interest groups to solicit your personal appearances at a reduced fee they can afford. They can request contact with you or your agent through Artisan Software. 4) Provide your namesake and likeness to third-party manufacturers of Atari computer software and peripherals for a token fee to be used in trade magazines, packaging and literature. 5) Do something innovative and radical which enhances the exposure of Atari computers that other trade journals and gossip papers may pick up on. Possibly performing on a giant 1040ST as a stage, for instance. 6) Donate a computer in your own name to a school or organization. Do this in person with all the fanfare and publicity. 7) Donate your personal appearance at an Atari Show most convenient to you. 8) Publish a song with Atari in the lyrics. Use Atari computers in your music videos. 9) Produce a screenplay techni-thriller using Atari computers. 10) Print "Proud To Sponsor The REVOLUTION" on your printed materials. 11) If you are a movie producer or a site manager, please consider using an Atari user group of people as your setting, if possible. If you are a property manager and require borrowed computers or specialized computer screens, Artisan Software can help put you in touch with the right people. Call (209) 239-1552. WHAT I CAN DO AS A COMPUTER WIDOW/WIDOWER ----------------------------------------- This brief section of the HANDBOOK is specifically written for the benefit of husbands or wives who are often deserted as your mate spends innumerable hours on a computer keyboard. While it is understood that this may often be frustrating, most mates write it off as a wholesome activity that keeps the lesser half off the streets and out of trouble. Believe it or not, you can help too! Look at it this way, the campaign helps to insure that your mate will not dump the present computer system to spend a lot of money on a new one. In all seriousness, the strictly consumer angle on this project helps protect the best computer value available. Please consider offering assistance. Here are some ideas. 1) Help write and address any letters suggested in the "WHAT I CAN DO AS AN INDIVIDUAL" portion of this HANDBOOK. 2) Encourage your children to use the computer more frequently; not for games, but for education. Talk to neighbors about their progress. 3) Adapt your personally favorite activities to the use of the family computer. You will be surprised how easy it is and the time it will eventually save. 4) Encourage your school to teach computer literacy and put them in touch with the local dealer to get them started. 5) Read this HANDBOOK and discuss with the neighbors how involved your mate is with the program. Offer copies to them if they are interested. 6) Most importantly, take your mates interest in the project seriously and be supportive... please!? WHAT I CAN DO AS A DEALER ------------------------- First of all, Hang in There! You are all good people and we are all proud to be doing business with you. Please consider trying these things as we all try to fill your cash drawers with new money: 1) If sponsoring Atari user-group meetings in your shop, it may be time to help them relocate it. Why?... Good question and there's good answers. First, it can be tempting to participants to have their way with your inventory. Unlike other forms of theft, people can steal you blind while you keep the physical inventory. Copies can be made of your open demos and other inventory. Secondly, you are more likely to attract attention from new users where ever else you go rather than in your own shop. 2) If you are one of the few dealers who allow your best customers to copy software, we beg you to stop. Everyone claims they will not give it to anyone else and, too often, they do. They are not valued customers if they do not respect your right to make a living. 3) Put together package for education and ask your local school to post flyers for you if you offer a discount to students and/or faculty. 4) Contact your local newspaper and ask them if you can write a weekly computer column in exchange for your store's mention. 5) Distribute copies of this HANDBOOK to your customers at a nominal charge. Isolate the activities in "WHAT I CAN DO AS AN INDIVIDUAL" for each week or month and print them on the back of sales flyers for your store. 6) If you have any speaking abilities, arrange a "INTRODUCTION TO COMPUTERS" seminar in a low-cost conference room. Ask your local users group to help you "spread the word" to non-users. 7) Do what you can to have your store clean and intensely organized. This will make it easier for your current customers to find what they want AND entice new buyers to the Atari system for professional uses. It is important that new users get the feeling that they may obtain professional answers and that they are not entering a hobby shop. Wear a suit and tie on the sales floor if nothing else. 8) Arrange an introductory computer special and ask your local user group to make a project of distributing the flyers for you. Offer to do in-home set-ups for the novice and include a couple of free public domain programs as part of the package. If possible, show your potential customers how easy it is to get a computer on credit with low monthly payments. Ask your local bank to arrange a special finance arrangement for this purpose. 9) During off-peak hours, and early evenings, ask your staff to make phone calls to homes in your area. Sell them Atari computers. You will be surprised how many you sell. Follow the following script, "Hello, may I speak to the Mr. or Mrs. of the house? How are you? I am sorry to disturb you, but my name is ____ and I am with ____ Computers (do not use "Atari" in the name). We are considering to assist the institution of teaching in this area with a versatile computer system designed specifically for education and we are asking random residents for their opinions. May we ask a couple of brief questions? "Do you have any children? Are they being properly instructed in school for the computer literacy they will need in school later? Do you actively teach your children computer literacy in your home? Are your children yet aware of the need to have an understanding of computers? As you probably know, learning to use computers is relatively easy, are your children at the age where you think they can learn to use one? "Thank you, Sir, for your patience and considerate offering of time. Your answers are kept confidential, but will assist us a great deal. If we can ever do anything or make you a special deal on a computer, please let us know. Do you have any questions?" Alter the approach as the conversation proceeds accordingly and keep careful track of the calls so you do not call people twice. Be eager to offer an in-home demonstration; you will likely walk out with a check once its all hooked up. If people ask if it's compatible to IBM, initially say that it can be if they wish and be prepared to demonstrate it with the appropriate software to do so. Of course, this does not apply to 8-bit. If you make just 10 calls like this a day, you can expose your company to two hundred new people a month or 2,400 a year. With three people doing it, you can reach 7,200 families a year. The law of averages is working in your favor and the costs are low. If you sell to just 3% of your calls, you will have sold 216 computers PLUS software and accessories in just one year in addition to your normal traffic. If every U.S. dealer did this, we could sell up to 130,000 systems in one year. The only trick to its' success is not to get discouraged and to conduct the procedure in a professional manner. If you finish a phone book, start on another one or go back through it with another approach. Artisan Software can help if you run in to hard to answer questions or wish to have another approach written for you. 10) Put together a NEW USER brochure. This brochure would contain listings of users' groups in your area and suggested starter software in various classifications. It may also include new user tips. 11) Place "I WILL TEACH YOUR CHILD TO USE A COMPUTER FOR ONLY $20" or "NEW PROFESSIONAL COMPUTER... ONLY $599 COMPLETE!" ads on index cards and put them on the bulletin boards in grocery stores and other like places. Handwrite these and DO NOT use your company name on these. 12) Make contact with local book stores and offer them a few business cards should customers want Atari books and they do not carry them. They will be happy to direct such customers to you. 13) Call the local newspaper and offer them a discount on a system to use as awards for carriers who make specific sales goals. Also contact auto dealers to make tie-in promotions offering computers with auto purchases. 14) Purchase some space at a local flea market and offer a little premium to people who volunteer for a brief demonstration. Get their names and numbers and call them back. 15) Contact local restaurants and put a small coupon book together with free two-for-one meals to offer people who you demonstrate the computers to. 16) Award a plaque to the local user group President for an outstanding job and ask the local newspaper to cover the presentation. 17) Donate a computer and set-up assistance to your school. Minimally call them and ask if you may make a sales presentation. Hold a special seminar for teachers. Have free coffee and donuts on hand. 18) Buy an electronic message sign for outside your store or in your window. 19) Always refer to the Atari computers as "educational and business computers". 20) Artisan Software will assist all participating dealers any way they possibly can, from writing and distributing press releases to presenting a custom marketing plan for your store. Use that service. 21) Report bad business practices, pirate bulletin boards and other destructive occurrences to Artisan Software. 22) Convert the ASCII file on the HANDBOOK diskette to 8-bit and distribute to those groups and users. WHAT I CAN DO AS A DISTRIBUTOR ------------------------------ If you are an Atari distributor, you are also a critical link in this campaign. You can assist most efficiently by getting the word out and applying friendly pressure on your dealers to participate. 1) Answer your phones; "______ Distributors... We are proud to sponsor The REVOLUTION!" 2) Offer a copy of this campaign to all of your dealers. 3) Make a commitment to sell computers to schools, if verifiable, at or near cost. 4) Assemble a promotion kit which can sent to dealers when appropriate. Such a kit may include parking lot flags, special signs, balloons, price tags, special volume pricing on inventory and more. 5) Organize a hub of Atari dealers in a more concentrated area to do a special seminar or arrange a small show in a prominent shopping mall. 6) Print "Proud to sponsor 'The REVOLUTION'" on your invoices and correspondence. 7) Offer an award to the dealer who makes the most effort to sell Atari computers to new users. WHAT I CAN DO AS A PROMOTIONS MANAGER ------------------------------------- If you are in any way connected with advertising and/or promotions, please look for ways to tie-in your job with aspects to benefit "The REVOLUTION". If you are responsible for promotions in a shopping mall or other crowd attractions, give particular consideration to what you can do. Please check with Artisan Software with your rights to represent the cause before tackling any large projects. Some fees may apply to use "The REVOLUTION" in some profit bearing ventures. Here are some ideas: 1) Have a hot-air balloon race to benefit the local schools with new computer systems. 2) Get a user group representative on a radio talk show to talk about "The REVOLUTION". 3) Get in the Guiness Book of World Records with the tallest stack of computers in the world (Atari, of course). 4) Make contacts with users' groups and trade show organizers to offer discount admissions or memberships. 5) Sponsor a benefit tug-of-war between different users' groups in your area. 6) Sponsor an Atari show at a local shopping mall. 7) Promote an Atari orientated scavenger hunt with a list of loosely related items such as diskettes, computer chips, dealer ads in the phone book, etc. 8) Organize a little league team called "The REVOLUTIONARIES". 9) Arrange free private showings at movie theatres to REVOLUTION members. 10) Airlines, amusement parks and other attractions should have REVOLUTION nights and events or discounts. 11) Join "The REVOLUTION" by registering your participation and by making your pledge. WHAT I CAN DO AS A SOFTWARE PUBLISHER OR DEVELOPER -------------------------------------------------- First off, thank you for the support you have already pledged to the industry. Now, let's look at the things we can do: 1) While games will continue to be a favorite of pastimes for computer owners, the emphasis in this campaign will be toward education and business. Bear this in mind with your new publishing and developing projects. 2) Integrate "Proud To Support 'The REVOLUTION'" as text right in to your software. 3) If you publish for more than one system, make your distribution network aware of this campaign. Send them copies of it. Let them know that they can expect an increased demand for Atari goods in their dealers. 4) Take the time to do the suggested calendar activities in the section: "WHAT I CAN DO AS AN INDIVIDUAL". 5) Make certain you continue to announce Atari releases to non-Atari publications... Integrate "Proud To Support the REVOLUTION" into those releases. Artisan Software can help with such releases if you wish. 6) If you are a larger supplier, many fine Atari publications are available for advertising at nominal charges, please support them. With an annual contract you save money and develop a cume, a marketing concept that can provide you more exposure than their actual circulation. Contact Artisan Software if you desire more information. 7) Place "The REVOLUTION" mentions on the outside of your packaging. 8) Offer substantial discounts when your product is used in schools. 9) Make conversation about "The REVOLUTION" on modem-based information services and E-Mail on Bulletin boards. 10) Some one needs to develop a turn key Atari software package for video rental stores including bar code scanning and cash drawer operation. These stores are opening up at a faster rate than most other form of retail operations and we are missing the boat. WHAT I CAN DO AS A TEACHER -------------------------- Artisan Software has been extremely pleased to discover that there are a number of Atari users who are teachers. Congratulations! You have chosen a fine computer system. You can be of great help gaining exposure for the Atari computer. Below are some ideas to get you started: 1) If you use the computer at home, see if there are educational ways to use it in the school. 2) Tell your students that you will be happy to get their parents started with a computer if they are interested. 3) Make certain you know where the nearest Atari dealer is to you. Carry your dealer's card so you may pass it on when people ask. 4) If you have assignments involving reading newspapers or magazines, ask an Atari publication to supply you a quantity for your students to keep and take home. 5) Get with your administration to see if computer literacy or programming is taught in your school. Help them develop a course for these subjects. 6) On assignments that you do on the computer that students take home, print in small print: "ATARI COMPUTERS- THE CONTEMPORARY APPROACH TO EDUCATION". Hopefully parents will notice this and inquire. 7) Arrange an educational package price on a 520ST or 8-bit system with your dealer and inform students that it is available. Ask your dealer to include the software in the package that you think should be in it. 8) Write software other teachers may use and enjoy. There are many fine publishers who will be eager to see what you put together... Artisan Software is just one of them. 9) Ask the school newspaper to write about how you use Atari computers in your job and how it fits in with "The REVOLUTION". 10) Conduct special after-school seminars on how to use Atari computers for education. This can be directed toward faculty or students. Make certain you know where to tell them to get one. 11) Start up a computer club. 12) Have a competition on the computer such as multiple choice questions or challenging math problems. 13) If you use your computer at school, set it up where students may be able to borrow it to type reports and essays. 14) Obtain Atari literature and ask the school library to leave them out for students to take. 15) Put colorful Atari posters on your classroom wall. 16) Coordinate with your local dealer a raffle to award the winning student an Atari computer. Tell them they can see it set up before they win at the dealer. 17) When having other faculty members to your home for dinner, make certain the computer is visible. 18) In teaching environments where the lesson may be "effective letter writing" or "how the vocal majority" can work, ask your students to write for the current letter campaign listed in "WHAT I CAN DO AS AN INDIVIDUAL". 19) If you teach an art class. Let your still subject be an Atari Computer. Possibly have your class draw cross sections or creative viewpoints. Send clear photographs of the best ones to your favorite Atari publication. WHAT I CAN DO AS A TRADE SHOW ORGANIZER --------------------------------------- AtariFests, World Of Atari's and other trade shows are an important part of our satisfaction with the Atari computer. The environments provide hands on demonstrations that we may have only read about, new product introductions and some great prices. "The REVOLUTION" congratulates Rich Tsukiji for organizing the World Of Atari Shows and John King Tarpinian for the past Glendale shows. Both are to be admired and respected. There are also a host of other notable organizers who also do a great job. If you a trade show organizer, you have a lot of variables to be concerned with such as security, coordination, deadlines and publicity. It is acknowledged that you must continue to do these things which provides you with a profitable bottom line. The problem with trade shows is that they do nothing to attract the new user. They are exclusively designed to appeal to the existing user. This may be OK for other computer systems with more of a recognized user base, but not for Atari. "The REVOLUTION" encourages all persons to attend any Atari show location. We also appeal to organizers to hold these shows where the public may be exposed to the benefits of owning an Atari as well. It is doubted that attendees and exhibitors would avoid them just because the shows were in shopping malls. The added exposure to the typical mall traffic might sell a few more computer systems over two or three days. Since most malls will not have any retailers who carry Atari computers, there should never be a conflict of stealing their business and the general public will be awestruck by the enthusiasm of the show. Seminars and other side bar activities can still be held in private meeting rooms. You may lose an admission price, but you gain more profitability from a lower booth cost. Or you can sell the admissions to specific seminars or an off-location party. Other concepts you can consider to support "The REVOLUTION" include: 1) Feature "Proud to Sponsor The REVOLUTION" in your ads for the shows. 2) Provide seminars at the shows for better sales techniques. 3) Frown on allowing any video game systems or PC equipment sold at the show. 4) Use "The REVOLUTION" as your show's theme and print your name badges and exhibitor signs with the insignia on them. 5) Run an ad in a local newspaper as well as the computer magazines. Offer a free computer system in a raffle to registered attendees. 6) Submit press releases to all local newspapers. 7) Provide an incentive to those exhibitors who are "The REVOLUTION" members. WHAT I CAN DO AS A SYSOP ------------------------ If you are a system operator for a bulletin board, you have already exercised the power of communications. You also probably know the commitment of Atari users and the strength we could exercise if directed toward common goals. You can contribute substantially to the success of this campaign by integrating elements of it into your bulletin board. 1) Post regular messages pertaining to the status of "The REVOLUTION". 2) Condense this book using a compactor program and make it a downloadable file on your system. 3) Create form letters which apply to the current campaign under "WHAT I CAN DO AS AN INDIVIDUAL" and allow your members to download and use them. 4) Get with your local dealer and ask him if your system may help him get credit card modem orders. Tell him you will pass the orders on to him for a nominal fee. 5) Create an on-line adventure game which involves references to "The REVOLUTION". 6) State firm your policies against piracy. 7) Pledge your support and register as a fighting member of "The REVOLUTION". WHAT I CAN DO AS A USERS' GROUP ------------------------------- It should be clear that users' groups play an important role in this campaign. There are numerous things you can do to attract participation and insure success. 1) Assign a committee to coordinate the activities in the CALENDAR with your group. 2) Remind members about the current activities in your newsletter and your bulletin board. 3) Devise a reward for the member who contributes in the most outstanding way. When you present the award, notify the local newspaper. 4) Put Artisan Software on your mailing list for newsletters and we will automatically write a press release for exceptional group endeavors. 5) Support your local dealer with offering to help make sales calls, deliver flyers or suggest innovative ways to sell more computers. 6) Make up bumper stickers which say "I AM PROUD TO BE A _______ MEMBER!" 7) Prepare form letters in advance to make to letter writing activities for your members easier. Perhaps you can just provide most of the addresses they will need on labels. 8) Organize seminars for the public at your local Holiday Inn for $10 per person. Teach them how easy it is to get started with a computer or to get their children started. Chances are, you may have a member with a little knowledge on getting these things rolling. 9) As a group, monitor publications and external statements about the Atari computers. Be quick to respond to false claims or to enhance their endorsements. 10) Organize a continuous raffle. Members sell chances until enough money is generated to buy the computer of choice and award it to a drawn name. Then start another raffle. If your group has 50 members and they all sell just 10 $1 chances in a month, your group can easily help your dealer sell 12 computers in a year and that's without trying. You could ask members to sell 15 or 20 chances in a month and award more than one system. Promote "The REVOLUTION" on your raffle tickets. 11) Ask your Atari dealer to regularly supply you with a list of new local customers. Form a committee to call these new users and tell them you would like them to become members of your group. WHAT I CAN DO AS SAM TRAMIEL ---------------------------- Notwithstanding ongoing communications with Atari Corp. as the success of this campaign plants its seeds, there are immediate actions which are recommended. Please consider the following: 1) To encourage sales of the computer in lower education environments, assemble a low cost coloring book using themes which promote the children's awareness of computers in general. While the book will take on a non-intensive sales approach, all of the illustrations should represent the Atari computer in action. Make the books available free of charge to schools to distribute to their classrooms. Print, in small type, a dealer listing in back of the book or a phone number to call for the nearest dealer. 2) Package a brochure titled "When You Are Ready For A Education Or Business Computer" in every video game system and cartridge you sell. Concentrate on information in the brochure to be addressing wise buying decisions and how the Atari computer line best fits those decisions. Stay away from technical information like clock speeds and custom chips. 3) Print stickers stating: We Endorse The REVOLUTION Use these stickers on all packaging and encourage Atari Explorer magazine to print the statement on the cover every issue. Also incorporate this statement into every commercial and ad you place. 4) Your most powerful strike force can be your own employees. Outside persons consistently ask them where they work and what they do. It would be to your benefit if they know as much about the computer as possible. Devise a plan to make an Atari computer available to every one of them as inexpensively as humanly possible. Set aside a specific employee sales week or devise a quarter long bonus reward system whereby everyone could win. 5) Create an incentive for employees to join "The REVOLUTION" and set aside a specific time on Monday for those employees to accomplish the suggested tasks for that week. Encourage them to tell dealers about it and offer the dealers a free copy of the HANDBOOK. Designate an Atari employee to coordinate with Artisan Software ongoing activities and prepare letters in advance for your employees to sign and mail in. Keep the Atari bulletin boards jammed with the current information about the campaign. 6) Encourage dealers and distributors to join "The REVOLUTION" at industry trade shows. 7) Prepare, in advance, a generic TV spot which can be run during or near any known TV coverage at a moments notice. The impact of the spot should be basic. Create the image that it's a fad or status symbol to own an Atari computer. Stay away from comparisons with other systems because that acknowledges the popularity of the alternate system. Include "Join 'The REVOLUTION'" in the spot. 8) Ask Frank Foster to make a concentrated blitz to solicit celebrities to join the cause. There is a specific section written for celebrities. 9) Every month, offer the most outstanding users' group a valuable prize and recognition. This should be based on verifiable membership increases, participation to "The REVOLUTION", helping to sell computers for their dealer and other productive activities. -- /-]Doug Wokoun[-]aa384[-]Atari SigOp[-/ --------------------------------------- -- -- /-] Doug Wokoun [-]aa384[-] Atari SigOp [-/ "I support the REVOLUTION!" /-]-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^-/\-^[-/ - - - ||| ||| ||| ||| Use an Atari / | \ / | \ / | \ / | \ Business and Educational computer! --
- Next message by date: Len Stys: "Revolution Handbook - Abridged"
- Previous message by date: Atari SIG: "About the Information Base"
----------------------------------------- Return to message index