Jaguar Article--Rocky Mountain News (Aug.23,1993)

From: Atari SIG (xx004@cleveland.Freenet.Edu)
Date: 02/19/94-09:21:12 PM Z

From: xx004@cleveland.Freenet.Edu (Atari SIG)
Subject: Jaguar Article--Rocky Mountain News (Aug.23,1993)
Date: Sat Feb 19 21:21:12 1994

From: (Ron Carter)
Subject: A few more things about the Jaguar...
Date: Mon, 23 Aug 93 03:46:38 GMT
Lines: 43

Some stuff derived from an article by John Enders (AP writer) printed
in the Sunday, 22 AUG 93 Rocky Mountain News (Denver, Colorado, USA):

- "We've never believed in launching incrementally better designs.  You
  really have to make quantum leaps in perfromance," Richard Miller,
  Atari vice president for technology.

- It will be introduced in New York and San Francisco by the end of the
  year, with a nationwide launch in January.

- The two main microprocessors in the Jaguar have 600,000 and 750,000
  transistors per chip, respectively.

- "These two chips took about three years to develop." Miller said.

- Atari predicts that 80 percent of its `94 revenue will be generated
  by sales of Jaguar and Lynx.  They hope to rejuvenate Lynx sales by
  heavy advertising.  "We plan to market and advertise Jaguar very,
  very. heavily.  We realize that's been our weakness in the past,"
  said Atari President Sam Tramiel.

- Atari will spend $3 million on marketing in 4th quarter `93 and $45
  million in 1994.

- In 1982, Atari had 10,000 employees and $2 billion in sales; in 1992
  they lost $73.6 million on sales of $127.3 million and laid off more
  than 10 percent of its 500-person work force.

- At the end of fiscal 1992 Sega sales were $3.62 billion; Nintendo had
  sales of $4.9 billion.

- Atari says it hs about $40 million in cash on hand, enough to launch
  Jaguar, and is consdiering going to the public for additional finance
  in 1994.

- The combination of the Jaguar's $200 price tag and the 64-bit tech-
  nology is "totally revolutionary" said Bill Kunkell, executive editor
  of _Electronic Games_ magazine.

Ron Carter \ Director \ Center for the Study of Creative Intelligence
 CSCI \ Denver, CO USA \ "The imagination is a dangerous thing." \ - Tropicana Twister promotional t-shirt

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